Amazon India: Market Potential and Entry Guide

As one of the largest e-commerce platforms in India, Amazon India has attracted the attention of many local and foreign sellers. This article will introduce in detail the logistics methods, entry process and related policies of Amazon India.

Logistics methods

Currently, Amazon India supports three logistics methods:

1. Easyship method: The seller packages the product, and Amazon picks it up and delivers it to the customer.
2. FBA method: Amazon stores sellers’ products and is responsible for packaging and shipping after customers place orders.
3. Self-shipping method: The seller handles the entire shipping process by himself. If the order is not shipped within 48 hours, the order will be canceled and a cancellation fee of 2.5% of the order value will be charged.

FAQ

Q1: Can sellers sell outside India?

No. Amazon India is limited to sales within India. However, sellers can sell in the US and UK through the Amazon Global Selling Program.

Q2: What are the best-selling products in the Indian e-commerce market?

Main hot-selling products include 3C products (such as mobile phones, electronic games), fashionable luxury products (such as jewelry), maternal and infant toys (such as baby care products), and lifestyle home products (such as clothing, kitchenware), etc.

Q3: Does Amazon India allow individual sellers to enter?

Allow. Individual sellers can register for a personal seller account.

India market overview

The Indian market is regarded as a market with great potential, similar to the Chinese market ten years ago. In 2018, India’s population was close to 1.4 billion, half of which had an annual income of less than 30,000 yuan. Despite this, India has a middle class of about 200 million people.

Setting-in mode

Amazon India offers three entry modes: self-delivery, FBA and bonded warehouse projects.

• Self-delivery mode: Suitable for sellers with more than 6 months of experience in operating sites in the United States, Europe and Japan. Indian company qualifications are not required, but the delivery time is longer.
• FBA model: It also requires more than 6 months of operating experience, but requires an Indian company business license and GST tax number. The delivery time is 1-4 days.
• Bonded Warehouse Model: It is suitable for sellers who have more than 6 months of experience in operating sites in the United States, Europe and Japan. No Indian company qualifications are required. The delivery time is 3-5 days.

Steps to open a store

Registration process

1. Provide information (including VISA credit card information, email address and mobile phone number, etc.).
2. Pay related fees.
3. Complete registration.
4. Start sales and apply for a collection account.

Account features

• Can use Chinese data information.
• Has sales rights and status is active.
• Products can be put on shelves immediately and sold normally.
• Support shipping from China.

Optimization suggestions

• Improve store information, including name, brand image, etc.
• Optimize product information, such as title, description, pictures, etc.
• Develop marketing strategies, such as promotional activities, advertising, etc.

Notes

• Comply with the relevant regulations and policies of Amazon India, such as product quality, returns and after-sales service.

Through the above introduction, I hope that sellers can better understand the operating environment of Amazon India and make more informed decisions.