A complete guide to Amazon keyword mining and product promotion strategies

In the fierce competition on the Amazon platform, accurate selection of keywords and effective promotion have become the key to success for sellers. Understanding the popular search keywords for similar products is crucial to optimizing product pages, improving exposure and increasing sales. The following are some efficient keyword mining and promotion strategies to help sellers quickly gain exposure and sales results on the Amazon platform.

1. Methods of keyword mining

1. Amazon front-end search for Lenovo keywords
   By entering relevant product keywords into the Amazon search box, observe the associated words provided by the system. These keywords may be potential advertising targets and help understand market demand.

2. Competitive Product Listing Analysis
   Choose competing products that are similar to your own products, carefully study their titles, five-point descriptions, reviews and A+ content, and discover potential high-click keywords. These competing products usually use precise keywords to attract the target audience.

3. Brand Analysis (ABA) Tool
   For branded sellers, using Amazon’s official ABA tool can obtain accurate keyword information, which will help build an efficient advertising strategy.

4. Advertising Report Analysis
   After running your ads, check your ad reports regularly and focus on keywords with higher click and conversion rates. These keywords are generally potentially popular search terms and deserve special attention.

5. System recommended words
   When creating an ad, the Amazon system recommends some keywords. Download these recommended words and organize them into a keyword database as a reference for subsequent promotion.

2. Selection of optimized keywords

After discovering keywords, sellers should comprehensively consider the relevance of the keywords and the category conversion rate to make a selection.

1. Evaluate the relevance of keywords
   Observe the number of similar products in the top 10 natural search positions; if there are 6 or more related products, it means that the keyword is highly relevant; otherwise, it may not be relevant.

2. Evaluate category conversion rates
   Use tools such as Growth-Product Detector to check the search conversion rate of keywords. This value reflects the category average of the conversion rate of keywords. Keywords with high conversion rates can bring stable traffic to your products.

3. Effective promotion strategies

1. In-site flash sales to impact rankings
   In the on-site flash sale activity, combined with advertising, select keywords with high share but low advertising display rate for key placement, which can quickly improve the ranking of keywords.

2. Advertising portfolio optimization
   Set up one-to-one advertising CAMP for medium-sized words and long-tail keywords, and combine with search advertising (SD advertising) for page access optimization to accelerate keyword exposure and ranking.

3. Proper planning and execution
   When facing market changes, sellers should reasonably plan their own advantages and choose appropriate products for development and operation. Understand your own shortcomings to find a way out.

Through the above methods and strategies, sellers can accurately mine the traffic keywords of similar products and select the most suitable keywords for product promotion, thereby laying a solid foundation for the success of the product on the Amazon platform and achieving better sales. performance.