Detailed explanation of Amazon store transfer process, advertising strategy and sample evaluation

Amazon store transfer process and risks

When a seller no longer continues to operate an Amazon store, they can choose to transfer it for sale. This process not only recovers part of the investment, but also provides a certain return on years of hard work. The following is a detailed transfer process and potential risk analysis.

Sales store process

1. Log in to Seller Center, use access tools and functions to set user permissions, and add account access permissions such as employees or co-owners.
2. Enter the new merchant’s contact information in “Settings” – “User Permissions” and click “Send Invitation” to notify the invited seller to follow the email instructions.
3. After adding a new merchant account, edit the account you want to change on the “User Permissions” page and click the button next to the Grant Access Permissions tool.
4. After completing the above setup steps, the account can manage store inventory or handle shipments, thereby completing the store transfer process.

Risk of selling a store

Obviously, there are risks in the transfer of Amazon stores, so it must be communicated in advance and transferred at the end. There are mainly two trading methods:

1. Third-party trading platform: Transactions through online transfer platforms are safer because both parties will complete the transaction under the agreement, but the platform will charge a certain service fee.
2. Private transactions: Sellers can publish sales information through post bars, forums, etc. They must clearly describe the actual situation of the store and hand over the account password after the transaction is completed.

Advertising strategy

Publishing ads is an essential skill for Amazon sellers, especially for new sellers. Here are several effective advertising strategies:

Bid based on history

Data is an important basis for formulating bidding strategies. Sellers should determine CPC (cost per click) by calculating revenue per click (total revenue divided by total number of clicks). In addition, seasonal factors and the long-term performance of keywords should also be considered.

Expected conversion rate

For products without relevant advertising data, you can set the expected conversion rate (usually 10%) and estimate the ideal bid based on the product price and target ACOS (advertising cost to sales ratio).

The process from sample to product

When selling products on the Amazon platform, product selection is crucial. The following is the detailed process from sample evaluation to final product:

Sample evaluation

New sellers need to have a preliminary understanding of the target product’s price, category ranking, market capacity and other information, and evaluate product quality and user experience through actual testing.

Calculate costs and profits

After selecting product categories and confirming samples, sellers should calculate costs and profits. The specific calculation formula is as follows:

• Product cost = procurement cost + platform commission + logistics freight + other costs
• Net profit = product selling price – product cost
• Profit margin = net profit / product selling price

Find suppliers

If the product has considerable profit potential, you need to find a suitable supplier. This includes ensuring that the products provided by suppliers are free of infringement risks and requiring documents such as purchase invoices and brand authorization letters.