Detailed explanation of Amazon North America: site features and joint account management in the United States, Canada, and Mexico

Amazon North America includes the United States, Canada and Mexico, and is the preferred overseas site for many Chinese sellers. This article will detail the features of these three sites, as well as how to manage and optimize your Amazon North America combined account.

1. US site

Features

• Large market capacity: The United States is the largest consumer goods market in the world, with a large market capacity. The per capita annual income of American residents is relatively high and their consumption awareness is strong.
• Strong market receptivity: The U.S. market is highly receptive and has a rich variety of products.
• Focus on product quality: The American market pays attention to product quality, especially product safety and quality.
• Strong market seasonality: Goods sold in the U.S. market are highly seasonal, such as Thanksgiving and other holidays.

Advantages

• Made in China is highly popular in the United States, ranking first in total U.S. imports.
• The entry threshold is low, the market capacity is large, and the product categories are diverse.
• The bedding category and cosmetics category have broad market prospects.

Disadvantages

• Competition is fierce, especially in the 3C product field.
• Profit margins are relatively low.

2. Canada Station

Features

• There is huge room for development of cross-border e-commerce: Canada has a high Internet penetration rate, but the development of local e-commerce is slow.
• Diversity of buyers: Canada is a country of immigrants, and the needs of diverse buyers are obvious.

Advantages

• The entry threshold is low and the consumption level is close to that of the United States.
• The products can be sold to the United States and Mexico.
• Internet technology is developing rapidly, and the penetration rate of online shopping is as high as 90%.

Disadvantages

• The territory is vast and sparsely populated, and total online sales are relatively low.
• Languages ​​are diverse (English, French) and require high language proficiency of sellers.
• Tax issues are complex.

3. Mexico Station

Features

• National Economic Openness: Mexico is a major economic country in South America with rapid economic development.
• Buyers have a strong concept of advanced consumption: Mexican residents tend to pay for goods in installments.
• Great cross-border market potential: Mexico has more than 70 million Internet users, of which 38 million are online shoppers.

Advantages

• The economy is highly open and has close trade ties with China.
• Sign a trade agreement with the United States to facilitate the circulation of goods.
• Use the same language as in the United States for easy communication.

Disadvantages

• Consumption level and purchasing power are relatively low.
• The logistics system is not perfect and prone to problems.

North American joint account management

The North American joint account allows sellers to share product information and manage inventory uniformly across Amazon’s U.S., Canadian and Mexican marketplaces. Here are some FAQs about joint accounts:

• How do I verify if my account is a North American joint account?

  • Check if there is a mall switcher at the top of the seller’s account.

• Can I merge accounts from different malls?

  • No, each sales account has its own separate joint account.

• Do I need to open a local bank account in each marketplace’s country?

  • No, you can use your existing bank account to accept payments through the Amazon Currency Converter for Sellers (ACCS).

• Do I need to be a Professional Seller to have a joint account?

  • Only sellers with professional sales accounts can use joint accounts to sell products in the North American mall.

• How do I manage my FBA inventory?

  • FBA sellers need to manage inventory separately because fulfillment centers in the United States, Canada, and Mexico are not connected to each other.

• What are the fees for selling items using a joint account?

  • All per-item transaction fees are subject to the fees applicable to the marketplace where the item is sold, but only one monthly payment for the Professional Selling Plan is required.

• How do I ensure Amazon’s international delivery transit time requirements are met when shipping to Mexico?

  • It is strongly recommended to use other carriers such as FedEx, DHL, UPS, etc. instead of USPS.

• Do I need to apply for Amazon Brand Registration for different marketplaces?

  • Brands approved on Amazon.com automatically apply to Amazon.ca and Amazon.com.mx if you have a North American joint account.

The above are the details of each Amazon North American site and related information about joint account management. I hope it will be helpful to cross-border e-commerce sellers.