How to improve Amazon promotion conversion rate? How do Amazon sellers optimize their stores to increase conversion rates

During Amazon operations, sellers need to pay attention to a number of data, among which conversion rate is an important indicator. This article will comprehensively explain how to calculate Amazon’s promotion conversion rate and how to improve Amazon’s promotion effect.

How to calculate Amazon promotion conversion rate?

Amazon’s promotion conversion rate can be calculated by the following formula:
[ text{Conversion rate} = frac{text{Total orders}}{text{Products} text{Total listing visits}} ]

For example, if 100 people visit your listing and 5 people place an order to purchase, then the conversion rate is 5/100=5%.

Amazon’s average conversion rate

Amazon’s average conversion rate is approximately 9.7%, which means that 10 out of every 100 visits will convert into a purchase. Of course, product conversion rates may vary across categories. When sellers know the conversion rate of their products, they can judge their performance by comparing it with the industry average.

Methods to improve Amazon promotion conversion rate

1. Check discount status and amount

Sellers who have submitted DOTD and LD discounts need to regularly check whether the discount information is correct. Avoid frequently adjusting product prices in case discounts go wrong. You also need to pay attention to the combination of discounts, flash sales, and coupons to avoid overlapping settings.

2. Set up Prime offers and coupons

Sellers who have not caught up with the Prime Day activities can consider setting up Prime discounts and coupons in advance. Setting up in advance can ensure that discount information can be displayed smoothly on the day of the event.

3. Adjust advertising resource allocation

Before Prime Day, you should regularly test advertising effects and pay attention to data such as click-through rate and conversion rate. Increase advertising investment during the campaign to increase CPC and budget.

4. Warm-up activities

For products participating in Prime Day, you can create an A+ page or a brand story page, and prepare eye-catching discount images. On sites such as the United States, post frequently and include information about the upcoming Prime Day.

5. Off-site traffic

Use discount websites such as Vipon to publish information, market through social media such as Facebook, Instagram, Pinterest, etc., or cooperate with Internet celebrities for video/live broadcast promotion.

Optimize product pages

• Bullet Point: Emphasize the unique selling point of the product and tell buyers why they should buy this product.
• Keywords: Optimize keywords to facilitate product selection and promotion matching.
• Images: Use high-quality images to show different angles, details, and features of your product.
• Product categories: Choose the appropriate category to better showcase your products.
• Price: Set reasonable prices and study market competition and delivery costs.

Optimize Listing

• Title Optimization: Make sure the title includes product keywords so that it can be easily searched by users.
• Product Description: Describe product features clearly and attractively.
• Image quality: Use high-resolution images to showcase your products.
• Size Guide: Provide detailed size information to help customers choose.
• Customer Reviews: Encourage customers to leave honest reviews.

Accurate pricing

To find a suitable price range, you must not only refer to competitors’ prices, but also consider the product’s cost performance and profit margins.

Off-site marketing

Promote through social media such as Facebook, Twitter, YouTube and discount websites such as Slickdeals.

Product Bundling

Sell two products together and offer a discount to boost sales.

Ask for review

Invite customers to leave reviews via email.

Through the above methods, sellers can effectively improve Amazon’s promotion conversion rate and improve sales performance.