Full analysis of Amazon associated traffic: key strategies to increase sales
In Amazon’s operation process, if you want to increase orders and increase sales, traffic is a crucial factor. Only with enough traffic can a certain conversion be achieved. In addition to natural traffic, advertising traffic and event traffic, there is another type of traffic on Amazon – Associated traffic.
The importance of associated traffic
Associated traffic refers to the traffic that buyers see on Amazon’s product details page, frequently purchase, browse multiple products, and purchase. In order to lock in these users, Amazon presents accurate or more products to buyers through cross-correlation within the site. This kind of traffic is very important for Amazon sellers, because associated traffic accounts for about 30% of the traffic sources on the product site. For some categories such as clothing, jewelry, etc., this proportion is even higher.
Specific performance of associated traffic
On the Amazon product details page, you will see many similar and related products to this product. These products can attract consumers’ attention and get clicks in different aspects. For sellers, these are associated traffic.
Common associated sales sections
1. Buy it with
The “Buy it with” section mainly combines a product with other related products for sale. Usually, such products are highly related and many users will purchase them at the same time.
2. Frequently bought together
The “Frequently bought together” section combines and sells several products that other sellers often buy together. These products are strongly related, sellers generally need to buy them, and the price of combined sales is cheaper than buying them individually.
3. Products related to this item
The “Products related to this item” section displays other products related to the main product. These items also have strong connections but need to be purchased separately.
4. Compare with similar items
The “Compare with similar items” section will list several similar items and compare them in terms of customer ratings, prices, dealers, etc.
5. Related to items you’ve viewed
The “Related to items you’ve viewed” section recommends related products based on the user’s browsing history.
6. Featured items you may like
The “Featured items you may like” section recommends related products with good reputations on the platform based on users’ browsing and purchasing information.
7. 4 stars and above
The “4 stars and above” section will display products that are similar to the main product and have an average star rating of 4 stars or above.
Today’s Deals traffic
“Today’s Deals” is a popular section on Amazon’s platform, showcasing many special offers.
How to utilize associated traffic
1. Setting of promotional discount codes
Sellers can associate traffic by setting promotional discount codes. On the Amazon front-end page, sellers can set discounts under product details, which are applicable to complementary products.
2. Settings of virtual bundled goods
There is a module in the Listing on the front end of the Amazon platform called Bundle, which can bundle similar products in the store to form new SKUs and new product pages.
3. Automatic advertising settings
Automatic advertising is easy to set up. Sellers can place advertisements for other similar products in the store under the product details page to increase the acquisition of related traffic.
4. Product Advertisement
The product advertisements here include SD advertisements and DSP advertisements. The impressions, clicks, and conversion rates of both ads are very good.
5. Video advertising
Video ads can be set with keywords and ASINs, and appear below the five-point description on the opponent’s page or directly below the shopping cart.
6. Amazon A+ page settings
By setting up an A+ page, sellers can use additional images and text to improve product descriptions and place similar or similar products in the store on the same page.
Through these operations and strategies, sellers can effectively achieve traffic correlation between store products, improve product exposure and conversion rates, thereby increasing orders and sales.