Causes and countermeasures for lost Amazon shopping carts

On Amazon, having a shopping cart means significantly increasing sales. However, many sellers may encounter the problem of lost shopping carts during their operations. This article will explore some common causes of lost shopping carts on Amazon and strategies to deal with them.

1. Price increase is too large

The Amazon platform attaches great importance to the price competitiveness of products. If the product price rises significantly in a short period of time, it will not only affect the user experience, but may also cause the shopping cart to be taken away by other sellers with more advantageous prices. It is recommended that sellers adjust prices in small increments multiple times to reduce the impact on the shopping cart.

2. Being followed by the opponent

When an item is sold by multiple sellers at the same time, Amazon will decide which seller can get the shopping cart based on factors such as sales volume, account performance, shipping speed, and price. This means that even if you initially have a shopping cart, you may lose it if a competitor performs better.

3. Frequently modify listing information

Randomly modifying the product description on Amazon (such as title, main image, category, etc.) may cause the weight of the listing to decrease, thereby affecting its ranking in search results. Therefore, sellers should be cautious about any changes to product information.

4. Poor product performance

If a product has a low conversion rate and low sales for a long time, the Amazon A9 algorithm may determine that it does not meet the needs of buyers, thus lowering its position in the search results. On the contrary, products that perform well are more likely to win the shopping cart.

5. Too many negative comments

Receiving a large number of negative reviews will also affect the weight and ranking of the product. In order to reduce the occurrence of this situation, sellers need to ensure that their products are of high quality and provide good customer service.

6. Improper inventory management

Lack of sufficient inventory or FBA out of stock may cause the shopping cart to be lost. Therefore, it is very important to plan inventory properly.

7. Self-delivery cycle is too long

For new products, if shipped using FBM (Fulfillment By Merchant) method, the probability of getting a shopping cart will be lower. Therefore, choosing FBA (Fulfillment By Amazon) service can help increase your chances of winning the shopping cart.

8. Poor store performance rating

Factors such as high order defect rate, increased return rate, and long response time to buyer messages will affect the overall score of the store. Maintaining good store performance is key to maintaining your shopping cart.

9. Cross-platform pricing issues

If Amazon’s system detects that the same item has a lower price on other platforms, the shopping cart may be withdrawn.

10. Product complaints

When a product is complained by buyers due to quality issues, it will not only increase the return rate, but may also affect the stability of the shopping cart.

In short, sellers should realize that the shopping cart is not an advertising tool, but an effective means to attract more orders by optimizing their performance. Only by continuously improving product quality and service levels can we stand out in the fierce market competition.