Main reasons for Amazon store closures and countermeasures

On Amazon, the world’s leading e-commerce platform, sellers face many challenges, the most worrying of which is the sudden closure of their stores. This situation did not occur without warning, but was related to a series of violations of platform rules. This article aims to sort out these reasons and provide preventive measures for sellers.

1. Account association: compliance operations to avoid multiple account risks

Amazon strictly prohibits the same entity from operating multiple accounts on the same site in order to maintain a level playing field and a quality shopping experience. The platform uses a variety of factors (such as IP addresses, hardware devices, phone numbers, email addresses, etc.) to detect potential account connections. Therefore, sellers should ensure that each account has an independent operating environment, including different network connections and registration information.

2. Manipulating comments: operating with integrity to win customer trust

While positive reviews can significantly increase product sales, Amazon has zero tolerance for any form of review manipulation, such as fake transactions. Such behavior, if discovered, will result in permanent account closure. To do this, sellers should focus on providing high-quality products and services and encourage customers to give positive feedback naturally.

3. Counterfeit products: Strictly abide by the promise of authenticity to protect consumer rights

Selling unauthorized copies or counterfeit goods violates Amazon’s anti-counterfeiting policies and has serious consequences. Sellers must ensure that the goods they sell are genuine and accurately describe their attributes to avoid misleading consumers.

4. Infringement of intellectual property rights: respect originality and avoid legal disputes

Intellectual property protection is one of the cornerstones of the Amazon ecosystem. Sellers must abide by regulations on trademarks, copyrights, patents, etc. to prevent unauthorized use of third-party assets and avoid legal risks.

5. Selling prohibited products: keep up with policy trends to ensure legal operations

Amazon continues to update its restricted product list as the market changes. Sellers should keep abreast of the latest regulations to avoid selling blacklisted products.

6. Product quality issues: Strict quality control reduces customer complaints

High quality is key to attracting and retaining customers. Any quality issues may result in negative reviews or even harsher penalties. Therefore, strengthening supply chain management and quality control is necessary.

7. KYC review: actively cooperate to ensure accurate information

For sellers in the European market, when sales reach a certain level, they must complete a KYC (Know Your Customer) review. This involves submitting a series of documents to verify the legitimacy of the business and its owners. Failure to pass the review or providing false information will result in store closure.

In short, being familiar with and complying with Amazon’s policies is a prerequisite for ensuring the long-term and healthy development of your store. By operating with integrity and providing quality services, sellers can not only avoid unnecessary penalties, but also establish a good market reputation.