Detailed explanation of product publishing rules on Amazon platform

The Amazon platform has strict regulations for product release to ensure a high-quality shopping experience. This article will introduce in detail the rules and precautions for product listing on Amazon.

Product category classification

Amazon divides the products sold into open categories and restricted categories. Sellers who operate products in open categories do not need to apply for a specific product sales license from Amazon. Some categories are only allowed to operate according to new products, and some categories need to operate according to Amazon’s specific requirements.

Product details page rules

Content restrictions

The product details page is an important channel for customers to learn about the merchant’s products or services. Amazon stipulates that HTML, JavaScript or other types of code may not be used in this page. Additionally, any of the following is not allowed in product detail page titles, descriptions, bullet points, or images:

• Offensive content
• Phone number, address, email address or website URL
• Details of availability, price or conditions
• Links to other websites or other shipping offers
• Words such as plot spoilers for books, music and videos or DVDs
• Comments, quotes or recommendations
• Ask for positive reviews
• Advertising, promotional materials or watermarks on images, photos or videos
• Temporal information, such as dates of visits, seminars or lectures

Title length

Product titles must not exceed 200 characters, including spaces. Some categories may have fewer characters.

Conform to standards

Sellers must comply with Amazon’s listing standards for any products sold on Amazon. Specific requirements include but are not limited to:

• All merchandise must be accurately classified. To learn about correctly classifying your products, see Amazon’s Product Classifier and Browse Tree Guide help pages.
• Product titles, product descriptions and bullet points must be clearly written and help customers understand the product.
• Product images must comply with Amazon image standards requirements.

Notes on the product upload process

Avoid infringement

When uploading products, sellers should pay attention to avoid infringement issues, including appearance infringement, patent infringement, picture infringement, brand infringement, etc. Without obtaining brand authorization and sales license, sellers are not allowed to sell other brand products; without relevant copyrights, they are not allowed to use celebrity portraits, cartoon images, brand logos or text.

Product quality

Amazon is a platform that pays attention to product quality. High-quality products help store operations in the later stages and reduce after-sales problems.

Product pictures

Amazon has clear requirements for product image specifications, and sellers need to upload corresponding images as required. The background color of the main image must be white. There can only be one product in the main image. Multiple products are not allowed. Product images cannot have any watermarks or logos.

Classification accuracy

The classification cannot be wrong when uploading new products, otherwise it will affect the normal reporting of future promotions.

Title specifications

Product titles cannot be stacked. Product titles that are too long will not pass review. Being returned and modified will delay online time, affecting promotion submission and normal FBA storage.

Conclusion

The above are the rules and related precautions for Amazon product publishing. Sellers should strictly abide by these rules to avoid violations. I hope the above content can help Amazon sellers run their stores better.