How Amazon sellers can effectively set precise keywords to increase product exposure and conversion rates
On Amazon, a highly competitive e-commerce platform, manual advertising has become an important tool for sellers to attract traffic and increase sales. Properly setting keywords can not only increase the exposure and click-through rate of ads, but also help sellers improve the ranking of their products. and sales. Below we will discuss how to effectively set precise keywords.
The importance of setting accurate keywords
The importance of keyword setting is self-evident. It directly affects the search ranking, traffic and final sales of the product. If the seller can find the precise keywords of his product, he can make the product appear on the homepage, which will bring in A large amount of traffic is converted into orders. Keyword selection and optimization is a long-term process that requires continuous adjustment and optimization.
How to set precise keywords
Understand product features
Before setting keywords, you first need to have an in-depth understanding of the features, functions, and uses of the product. Only by fully understanding the product can you accurately select keywords.
Use keyword tools
Use keyword tools for research, such as AMZ Tracker, Helium 10, Jungle Scout, etc. These tools can help find popular keywords and long-tail keywords related to your product. In addition, the keyword planner tool provided by Google AdWords is also a good helper for finding keywords. It can not only help find keywords, but also predict the performance of keywords.
Analyze competitors
Research your competitors’ keyword strategies and understand the keywords they use. This helps to find potential keyword opportunities while avoiding overlap with competitors. Analyze competitors’ listings to find the same products that rank higher in the category. Listings of mature products have high reference value.< /p>
Use Amazon search suggestions
Enter keywords in the Amazon search box to view search suggestions and obtain product-related keywords. This can help discover commonly used search terms by users. The Amazon search box is the best keyword browsing tool. Based on the size and matching degree of customer search volume, it will recommend keywords with the highest related search volume.
Consider seasonality and fashion trends
Adjust keyword settings based on seasonal and popular trends in the industry to which your product belongs. This helps attract more potential customers.
Avoid duplicate keywords
Do not use repeated words in keywords. This will cause the keyword weight to decrease and affect search rankings. There are usually only about 10 effective keywords for a product. Keyword setting is not about having too many words, but about being precise. Don’t Repeatedly superimposing keywords will not increase the probability of being searched.
Use synonyms and related vocabulary
Use synonyms and related words in keywords to expand keyword coverage and improve product search rankings. The core keywords of the product need to directly indicate the attributes of the product itself, and the precise words of the product are modifications of the product. Long-tail words It is the refinement of product attributes.
Consider keyword density
Use keywords reasonably in product titles, descriptions and other related fields, and do not accumulate keywords excessively to avoid being considered spam.
Optimize and update keywords regularly
In order to maintain the accuracy and effectiveness of keywords, optimize and update keywords regularly. For precise words and long-tail words of products, sellers can make certain modifications based on search word rankings.
Keyword selection and optimization is a long-term process. Sellers need to continue to learn and practice in order to better improve product exposure and conversion rates. With the above keyword setting skills, continuous optimization can make sellers’ operations easier. .