Detailed explanation of Amazon brand promotion standards and best practices

Amazon Brand Sponsoring is an important form of advertising that helps sellers prioritize their products at the top of Amazon search results, thereby increasing brand exposure and sales opportunities. This article will comprehensively introduce the standards and best practices of Amazon brand promotion to help sellers better understand and use this tool.

1. Amazon Brand Promotion Standards

Hard conditions: Sponsored Brands are only available to professional sellers, book and other suppliers and agents who have registered with Amazon.

Soft conditions: Recommended for sellers who have encountered bottlenecks in SP advertising growth and have some experience in controlling SP advertising Acos. Sponsored Brands campaigns are designed to have your brand appear in prominent ad space on search results pages, making it easier for consumers to find and interact with your brand or product during their searches. If sellers consider running SB video ads, they may need professional video producers, which will add additional labor costs.

2. Key steps in writing Amazon brand promotion standards

1. Establish brand registration: First, you need to complete the brand registration process, provide relevant information such as brand name, trademark registration number, and pass Amazon’s review. After successful registration, sellers will receive a series of brand promotion and protection rights.

2. Optimize product pages: Ensure that product titles, descriptions, keywords and other elements are accurate and clear to attract the attention of potential buyers. At the same time, provide high-quality product images and detailed product information to increase the conversion rate of purchases.

3. Provide a good customer experience: Amazon attaches great importance to customer experience, so sellers need to ensure that order processing, logistics and after-sales service are efficient and high-quality. Respond to buyers’ questions and complaints in a timely manner, actively solve problems, and improve customer satisfaction and reputation.

4. Maintain product quality and reputation: Ensure that the products you sell meet relevant standards and regulations and comply with Amazon’s policies and specifications. Actively handle buyer complaints and refund requests to maintain a good merchant reputation.

3. Amazon brand promotion charging model

Amazon Sponsored Brands ads are pay-per-click, which means you only pay when a consumer clicks on the ad. Sellers can control expenditures by setting budgets and bid amounts per click, and adjust keywords and products by constantly monitoring advertising effects, optimizing the proportion of bid amounts, and striving for better delivery results.

By understanding Amazon’s standards and best practices for branding, sellers can better utilize this tool to increase brand exposure, increase sales opportunities, and ultimately achieve business success.