Amazon seller account has been blocked: How to effectively appeal to restore selling privileges
If you are an Amazon seller and your account has been suspended, this article will provide you with a series of steps and suggestions to help you understand how to appeal to restore your selling privileges.
Find the real reason why your account was frozen
Before starting to appeal, you first need to find out the specific reasons why the store was blocked. Amazon will usually provide some clues in the email it sends you, but it often won’t explain the problem in great detail. Therefore, you need to investigate further on your own. This includes checking the store’s performance indicator data, reviewing negative review records, and past claims and disputes. Knowing the exact reason for the suspension is crucial for subsequent appeals.
Preparing a letter of appeal
The content of the appeal letter should be carefully prepared. Here are some writing points:
- Be cordial: Be polite in your appeal letter and avoid any confrontational or negative emotions.
- Analyze the problem: Find out the direct cause of the account being blocked, conduct a detailed analysis, admit the mistake and express willingness to correct it.
- Provide evidence: If possible, attach relevant supporting materials to the appeal letter, such as specific examples of how the violation was corrected.
- Develop an improvement plan: Come up with a detailed set of improvements to prevent similar problems from happening in the future. Not only does this demonstrate your determination to solve the problem, it also demonstrates your commitment to following Amazon’s rules.
- Express expectations: Express your expectations for the account to be unblocked at the end of the letter and outline future store development plans.
After writing is completed, it is best to ask a colleague or friend with higher English proficiency to help review it to ensure that there are no grammatical errors and the content is clearly stated.
Submit a complaint
Once you have prepared your appeal materials, you can submit them in two ways:
- Log in to the Seller Center, find “Performance Reminder”, and click the “Appeal Decision” button to submit the appeal.
- If you cannot log in to the Seller Center, you can use your registered email address to send a complaint letter to the official email address (seller-performance@amazon.com).
Follow replies
After submitting an appeal, Amazon typically responds within two business days. During this period, sellers should pay close attention to the messages in their registered email addresses and actively take action based on the improvement plan listed in the appeal letter.
If you still do not receive a reply after the expected time, you can contact Amazon again to inquire about the status. If Amazon determines that an appeal is insufficient to resolve the issue, further information may be required.
How to handle special situations
Violation of prohibited items policy
If you are banned for selling products that are prohibited by Amazon, you can emphasize your lack of understanding of the rules as a novice seller in your appeal, and detail the corrective actions you have taken, such as removing specific categories of prohibited items.
Account association issues
When an account of a seller is related to a closed account, the seller may face the risk of being banned. In such cases, although the chances of a successful appeal are low, it is still worth trying. During the appeal process, he emphasized that he had taken measures to prevent similar related problems from occurring in the future.
If you have tried the above steps and still cannot solve the problem, it is also a good option to consider seeking help from a professional appeals team.
By following the above guidelines, Amazon sellers can more confidently launch an effective appeals campaign even when faced with the challenge of account suspension.