Amazon ad setting tips and FAQ analysis
Amazon, as one of the world’s largest e-commerce platforms, provides sellers with a variety of advertising forms and tools to help sellers increase product exposure and sales. However, in actual operation, sellers often encounter various problems. This article will comprehensively analyze Amazon advertising setup techniques and common problem solving methods.
Ad setting tips
Select ad type
There are three main types of advertising on Amazon: sponsored products (product promotion advertising), sponsored brands (brand promotion advertising) and sponsored display (display advertising). Sellers should choose the most suitable advertising type based on product features and marketing goals. In addition, there are two advertising methods to choose from, automatic and manual. Novice sellers can start with automatic advertising.
Set advertising budget
A reasonable advertising budget is directly related to the exposure and effectiveness of advertising. Sellers need to set a budget based on the level of competition and marketing goals of the product, and adjust it regularly to achieve the best results.
Select keywords and target customer groups
Selecting product-related high-conversion rate keywords and target customer groups through keyword tools and advertising reports can significantly increase the click-through rate and conversion rate of your ads. At the same time, it is also important to test new keywords frequently and quickly generate data by setting a higher bid range to determine whether the new keywords are profitable.
Optimize advertising effect
Sellers need to continuously monitor indicators such as advertising exposure, click-through rate, and conversion rate, and promptly adjust parameters such as advertising bids, keywords, and target customer groups to optimize delivery effects.
Monitor advertising performance
Use tools such as Amazon Advertising reports to understand the delivery status and effectiveness of advertising, and adjust strategies based on data analysis to improve advertising ROI.
Frequently asked questions and solutions
High display, low CTR, no ACoS
If a product receives high impressions but has a low click-through rate and no conversions, possible reasons include inaccurate keyword matching, pictures, titles, prices and other factors, or competitors are too strong. Solutions include optimizing listings, improving keyword relevance, etc.
High display, high CTR, high ACoS
This situation means there are clicks but no conversions. You need to check whether the product’s price and copywriting are competitive, and whether the number of reviews is sufficient.
High display, high CTR, low ACoS
This is the ideal state expected by sellers, which means high exposure, click-through rate and orders.
Low display, low CTR, no ACoS
The product has no exposure, low click volume, and no conversion. Possible reasons include low bidding, insufficient budget, insufficient keyword search volume, etc. Increasing bids and optimizing keyword matching can improve this situation.
Summary
Correct advertising settings can not only help sellers increase product exposure and sales, but also save costs and increase ROI. Through the application of the above tips and strategies, sellers can achieve more effective advertising on the Amazon platform.