How to avoid being copied by Amazon sellers: A comprehensive guide
On Amazon, follow-up selling is a common phenomenon, which not only provides opportunities for some sellers, but also brings challenges to other sellers. This article aims to integrate multiple perspectives and provide Amazon sellers with a comprehensive set of anti-follow-up strategies.
1. Products remain unique
If the product is unique, it will be difficult for other sellers to follow suit. Product uniqueness can be increased through innovative designs, custom packaging or bundling.
2. The importance of brand registration
The difference between R mark and TM mark filing
The traditional concept is that only brands that have completed the R mark registration can effectively use Amazon’s brand protection function to expel follow-up sellers. However, recent trends suggest that even just the TM logo can achieve a certain degree of brand protection. After completing the brand registration, sellers can not only edit the content of the Listing, but also use Amazon’s official mechanism to report when they encounter counter-selling.
Materials required for brand registration
- Trademark certificate or brand authorization letter
- Product image showing brand logo (white background without watermark)
- Image of product packaging including brand logo
- Separate branding image
- Optional brand website links and social media pages
3. Use Amazon’s brand protection function
For sellers who have completed brand registration, you can use Amazon’s brand protection tool to deal with the issue of follow-up sales. Specific steps include:
- Enter the brand protection page of the seller’s backend.
- Select “Report Violation” and specify the target of the report.
- Select “Copyright Infringement” or “Trademark Infringement” according to the actual situation.
- Provide necessary evidence and submit it.
It should be noted that this method is not omnipotent and may have limited effect in some special situations such as Amazon warehouse follow-up sales.
4. Other preventive measures
In addition to the above methods, sellers can also take the following measures to prevent being sold:
1. Product combination sales
Combine different product combinations to make it difficult for competitors to copy, such as the combination of hot-selling products and products with high inventory, the combination of hot-selling products and unpopular products, and the combination of hot-selling products and special products.
2. Register brand
Even if you have not completed the R mark registration, you can protect your rights and interests by registering the brand and filing it on Amazon.
3. Warning and reporting
After discovering copycat behavior, you can first try to resolve the issue privately and send a warning email to the copycat. If it is invalid, you can report it through Amazon’s official channels.
4. Put anti-counterfeiting marks on products or packaging
Prevent others from copying your product by adding a unique identifier to your product or packaging.
Conclusion
To sum up, the key to avoid being copied is to enhance the competitiveness and protection of your own brand. Whether through product innovation or legal means, sellers need to continue to invest in efforts. I hope that the above strategies can help sellers effectively deal with the problem of follow-up sales and achieve better development on the Amazon platform.