Analysis of core skills required for Amazon operations and cross-border e-commerce

Amazon is an important e-commerce platform, and the role of operations personnel is essentially similar to that of a store manager, who is responsible for controlling all operational details of the store. To effectively support business growth, operations staff must master a number of skills. These core skills are explained in detail below.

1. Familiar with the product

Qualified operations personnel should have an in-depth understanding of the products in the store. This is not only reflected in the mastery of product characteristics, but also includes the understanding of how to use the product. For example, when customers inquire about products, if operations staff cannot provide clear answers, customers will question their professionalism and turn to competitors. In addition, good product knowledge can help operations staff provide more effective solutions when handling returns and customer complaints. Therefore, familiarity with the product is not only the foundation, but also the key to ensuring subsequent sales success.

2. Understand the platform rules

Amazon’s operating environment is complex and ever-changing, and the A9 algorithm and platform policies are constantly evolving. Operations staff need to keep up with these changes so they can adjust operating strategies if necessary. For example, if the A9 algorithm update increases the weight of product descriptions, operators need to immediately optimize related content to increase product exposure and sales conversion rates. For this reason, it is very necessary to regularly pay attention to Amazon’s latest policies and background notifications.

3. Cross-border e-commerce language ability

For cross-border e-commerce operators, language skills are crucial. Depending on the platform and market they are responsible for, operators need to master the corresponding language. For example, the personnel responsible for Amazon Japan should have good Japanese language skills, while for markets in English-speaking countries, they need to meet the CET-4 standard for college students. For markets in countries with minority languages, a high level of local language proficiency is usually required.

4. Data recording and analysis capabilities

In modern e-commerce operations, data analysis capabilities are indispensable. Operation personnel need to have the ability to use Excel to analyze traffic, conversion rates and advertising data. As the amount of data increases, operations personnel may need to master more advanced data analysis tools and programming languages, such as SPSS, SQL and R language, for more in-depth analysis and decision support.

5. Product selection ability

The ability to select products plays an important role in e-commerce operations. Although there is a view that “seven points of product selection, three points of operation”, if the operation staff cannot maintain sales or accurately analyze store data, it will be difficult to achieve ideal sales results even if excellent products are provided. Therefore, product selection skills still need to be combined with other skills to ensure the long-term success of the store.

6. Programming application ability

For operations personnel, programming capabilities should focus on breadth, not depth. For example, the ability to capture real-time sales and rankings of competitors, or analyze the average price of a category can provide important reference for operational decisions. At the same time, although logistics decision-making and marketing planning are also important, in operational work, these abilities are mainly auxiliary.

To sum up, Amazon operators need to possess a variety of core skills in the field of cross-border e-commerce, including product familiarity, understanding of platform rules, language skills, data analysis, product selection and programming application capabilities. The combination of these skills Will greatly improve the success rate of operations.