Amazon Reviews and Feedback: In-depth Analysis and Impact
On the Amazon platform, reviews and feedback are a key part of buyers’ decision-making. Although both involve the evaluation of purchasing experience, they are significantly different in content and influence. The characteristics and functions of the two will be explained in detail below.
Definition of Review and Feedback
Review refers to the buyer’s evaluation of the product itself. This type of evaluation mainly focuses on the quality, performance and user experience of the product. Any Amazon member who has purchased a product can comment on the product, and even users with no purchase history can leave comments. It should be noted that reviews of genuine purchased products usually carry a “Verified Purchase” logo to prove the authenticity of the purchase.
Feedback focuses on the seller’s overall service, including logistics, after-sales support, and consistency between products and descriptions. It will only be generated if there is a real purchase record. Feedback scores have a more direct impact on sellers’ accounts. Low scores may cause the store’s sales authority to be suspended. Therefore, protecting a good Feedback score is crucial for sellers.
The function and impact of comments and feedback
Review
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Influence product performance: The quantity and quality of reviews directly affect the exposure and detailed ratings of the product, which further affects the purchasing decisions of potential buyers.
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Does not impact store performance: Although reviews are important for individual products, they do not directly impact a seller’s overall account performance. Therefore, sellers don’t have to worry too much about how product reviews are reflected in store reviews.
Feedback
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Influence seller performance: Feedback directly affects seller performance on the platform. Feedback with a low rating will affect the seller’s performance indicators and may even cause the suspension of sales privileges.
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Evaluate service quality: Feedback is a buyer’s assessment of the quality of service provided by the seller, so feedback can effectively reflect the seller’s credibility and customer satisfaction.
FAQs about comments and feedback
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After merging multiple product detail pages, will the original comments disappear?
No, the comments will still be retained after the merge. -
Can I ask for customer feedback or reviews?
Sellers can request customers to leave positive reviews or remove negative reviews through on-site messages or emails, but should avoid any inducement or coercion. -
How to deal with after-sales negative reviews?
For negative reviews from refunded customers, it is recommended to request removal via telephone communication, which will achieve better results. -
Does Feedback affect the operation of Amazon accounts?
Yes, a seller’s low Feedback score will have a direct impact on the performance of his store. If it remains low for a long time, it may result in the revocation of his selling rights.
To sum up, for sellers, understanding and properly managing reviews and feedback on Amazon will not only help improve the market competitiveness of products, but also enhance customer satisfaction and ensure the long-term stable operation of the store.