Amazon product selection strategy: keyword analysis and market trend insights

In the field of cross-border e-commerce, Amazon, as a world-renowned e-commerce platform, is highly favored. Product selection is one of the key links that determines the success of a seller, and its importance is self-evident. This article will combine keyword analysis and market trends to deeply explore the core elements of Amazon product selection.

Keyword analysis helps with accurate product selection

Keyword analysis of products is an important part of the product selection process, which mainly includes two aspects: buyer search keyword ranking and homepage keyword search product ranking.

• Buyer search keyword ranking: Through the brand analysis tool of Amazon seller backend, you can obtain the usage of buyers in a specific time period (such as daily, weekly, monthly, quarterly) search terms and their rankings. This information helps sellers understand market dynamics, discover potential hot products, and guide product optimization directions.

• Homepage keyword search product ranking: Refers to the order of the product list displayed when a user enters a keyword to search on the Amazon homepage. By conducting detailed research on these top-ranked products, we can summarize the common characteristics of hot-selling products, such as price range, style preferences, etc., and then provide a basis for our own product selection.

Statistical sales ranking data

In order to more comprehensively assess the market potential, a comprehensive analysis of the Top50 or Top100 products in the target category is also required. This includes, but is not limited to, factors such as sales volume, price distribution, number of reviews, etc. By comparing the differences between natural search results and hot-selling lists, it can help sellers identify product types with more competitive advantages.

Analyze competitive product status

In addition to paying attention to the performance of your own products, it is also essential to have a deep understanding of your competitors. The specific methods are as follows:

• Competitive product inventory status: Although Amazon does not directly display the specific sales data of each SKU, it can indirectly infer its inventory level by adding products to the shopping cart. This helps assess market saturation.

• Brand protection status: Some products may be brand protected and may not be sold without authorization. Therefore, before deciding to select a product, be sure to find out whether the product has been branded and consider whether there is a legal way to obtain authorization.

• Product certification requirements: For some special categories, such as maternal and infant products, they may need to pass specific safety testing before they can be put on the market. Make sure that the selected products comply with local laws and regulations to avoid subsequent troubles due to qualification issues.

Consider seasonal factors

As the seasons change, so do consumer needs. Especially in August every year, due to the cooler weather and the arrival of various holidays, personal care products, outdoor activity equipment, holiday gifts, and office/entertainment electronic products have become popular choices.

To sum up, successful Amazon product selection not only needs to be based on detailed data analysis, but also should be combined with changes in industry trends and consumer behavior patterns. I hope the above suggestions can provide you with more inspiration and guidance on your product selection journey.