Complete Guide: Registration and Seller Requirements for Amazon Business Platform

Conducting transactions on the Amazon Business platform is not complicated. However, many sellers still face some basic problems during the registration and operation process. The following content will introduce in detail Amazon Business’s account registration requirements, account association issues, and entry standards to help sellers better understand and operate this platform.

1. Amazon Business account registration

Although many people think that registering an account is a simple matter, many Amazon Business sellers still fail to successfully register after trying for several months. Amazon Business actually provides two account types: Individual account (Individual) and Professional account (Professional). Personal accounts are mainly designed for overseas people (especially Americans), and the number of orders is limited to 40-50 orders per month. When the quantity is exceeded, Amazon may require a tax ID number.

For Chinese sellers, there are two ways to register a professional account:

• By registering a US company: This method not only solves the registration problem, but also can handle the collection account, which is suitable for large companies with strong financial or operational strength.
• Global store opening project: This is a registration method for international sellers. It is suitable for Chinese sellers with mainland companies. Through this project, you can successfully open a store on Amazon.

2. Account association issues

The so-called account association means that if an account has problems or is banned, other accounts used on the same computer or network IP may be affected. If the new account is logged in from a previously used device or network environment, Amazon’s system may mark it as a valid association. This association may put normal accounts at risk of being banned or otherwise punished. In order to avoid these problems, sellers need to exercise caution when using Amazon Business and avoid speculative behavior.

3. Amazon Business entry requirements

Amazon Business is a project specially designed for Chinese manufacturers and large traders. Its main purpose is to attract factory sellers and corporate buyers. The platform reviews sellers with high standards to ensure that their performance is no less than twice that of ordinary sellers. Specific requirements include:

• ODR does not exceed 0.5%
• The cancellation rate before shipment does not exceed 1%
• The delay rate does not exceed 2%

In addition, companies must provide valid ISO9001 quality management system certification. If it is a manufacturer, it must submit the ISO9001 certification of its own factory, and the trading service provider must provide relevant certification of the OEM product factory. Sellers need to meet multiple dimensions of review standards, including company qualifications, product capabilities, team capabilities, and R&D capabilities.

4. Suitable business types and charging standards

Enterprise types suitable for Amazon Business include:

• Manufacturing companies
• Technology companies
• Science and education enterprises
• Business service companies
• Health care companies

Amazon Business’s fee structure is divided into two parts. The first part is the monthly fee, which is equivalent to the monthly rent of professional sellers, charging US$0.99 per month or the equivalent in the currency of the destination country; the second part is the sales commission, which will be based on Depends on specific sales conditions.

Through the above content, I believe that sellers can better understand the operating procedures and requirements of the Amazon Business platform, thereby more effectively expanding overseas sales channels.