Detailed explanation of Amazon classification review: improving seller competitiveness and customer trust

Amazon Categories Requiring Approval is a separate review mechanism set up by Amazon for product sales in specific categories in order to ensure the quality and service levels of products sold on its platform. This mechanism requires sellers to obtain approval from Amazon before uploading products in specific categories.

Purpose of classification review

There are two main reasons why Amazon implements classification review:

1. Ensure a high-quality shopping experience: By selecting sellers with higher qualifications, Amazon can ensure that these sellers can comply with the platform rules, thereby providing consumers with safer and more reliable products.
2. Pay attention to safety and compliance: Certain categories of products require special attention due to their potential safety risks or factors such as branding and import and export restrictions.

Information required for review

Basic information

• Pure white background product image: The image must occupy more than 85% of the area, without borders or watermarks, and is not an electronic composite image.
• VAT invoice: Depending on the product category, such as beauty, a professional VAT invoice or a purchase receipt stamped with the official seals of both parties is required.
• Authorization code: For example, for some specific products, you need to provide a general code that has been authorized.
• Deposit: Some high-value categories such as jewelry require a non-refundable $500 deposit.
• Corporate website: It should be a first-level domain name.

Specific information

• Receipts, invoices, packing lists: Valid for 90 days, including supplier information.
• Electronic CE certificate, Cosmetics FDA certificate, Jewelry nickel content certificate, etc.
• Sample mailing: Certain categories such as jewelry require samples to be sent for inspection.

Application process

1. Enter the backend: Click Help on the Amazon backend homepage, search for “approval” and select the corresponding category.
2. Fill in the application form: Complete the form according to the instructions and submit it.
3. Waiting for feedback: Amazon will respond within 24 hours via your registered email address.

Notes

• Account Requirements: Member of the Professional Seller Program, and meet the conditions of ODR<1%, pre-fulfillment cancellation rate<2.5%, late shipment rate<4%, etc.
• Image Requirements: Five product images are required for most category reviews.

Through the above steps and requirements, sellers can not only successfully pass Amazon’s classification review, but also further enhance the professional image of their stores and win the trust and support of consumers. For sellers who want to grow their business on the Amazon platform, it is crucial to understand and comply with the classification review rules.