Comprehensive guide to OZON e-commerce platform: warehousing system, tariff policy and operation strategy
In modern e-commerce, how to effectively manage inventory and improve logistics efficiency has become a key factor for sellers’ success. As the largest e-commerce platform in Russia, the OZON platform has attracted the attention of many cross-border e-commerce sellers with its unique business model and comprehensive logistics management system. This article will integrate the settings of the OZON warehousing system, changes in tariff policies, and best practices in store indicator management to provide sellers with comprehensive operational guidance.
Settings of OZON warehousing system
Efficient warehousing and logistics management are the core of the OZON platform. The system provides convenient operating procedures to help sellers achieve efficient product distribution. The first step to use the OZON warehousing system is to log in to the backend and add a warehouse, filling in basic information such as warehouse name and address. When setting the address, sellers can choose domestic and overseas addresses to ensure accurate information to avoid common logistics problems. In addition, sellers can flexibly choose delivery methods according to their needs, such as “to door” or “to point”, to meet the needs of different customers.
After completing the warehouse settings, sellers need to add different delivery parties to achieve customized logistics solutions. Once the settings are confirmed, sellers can preview and confirm them in the background, and then the logistics settings will be automatically activated, marking the activation of the warehousing system.
Changes in Russia’s tariff policy
Recently, Russia has adjusted its tariff policy on cross-border B2C packages, which has a significant impact on the operations of OZON sellers. The parcel value threshold for tariffs remains at 1,000 euros, while the weight threshold remains at 31 kilograms. The effective time of the policy has also been extended to April 1, 2023, which provides sellers with a longer adaptation period.
This policy reduces sellers’ operating costs and eases the financial burden of selling a single package in the Russian market. However, sellers need to pay attention to compliance operations and avoid using means such as false declarations to avoid tariffs, which will affect the reputation of the platform and buyer experience. Therefore, compliance operation is a necessary condition to ensure the success of transactions.
OZON store indicators and business plan
In order to promote high-quality services, the OZON platform has established a store rating system to encourage sellers to pay attention to service quality and take corresponding measures. The operational quality of sellers can be evaluated through multiple indicators, such as order completion rate, overdue shipment rate, etc. If a seller fails to meet these standards, the platform will notify them via email and restrict their delivery methods.
High-quality stores will be invited to join the premium program and receive additional benefits such as the “Premium Seller” logo, such as increased product exposure and priority customer service. In order to avoid possible penalties, sellers need to continue to track and adjust operating strategies, and maintain a good cooperative relationship with the OZON platform, which is the key to improving sales performance.
Points system and evaluation management
OZON platform также provides sellers with a points system that simplifies the management of product reviews. Sellers can set points uniformly in product settings to encourage buyers to leave positive reviews. The system will automatically calculate the total number of points required, which can be completed with simple settings. It also provides the function of viewing collected positive reviews to help sellers analyze feedback to optimize operational strategies.
Summary
The OZON platform provides cross-border e-commerce sellers with a wealth of operational tools and resources. From flexible settings of the warehousing system to a deep understanding of tariff policies, to comprehensive control of store indicators and evaluation management, these are all important links for sellers to successfully operate. By rationally utilizing OZON’s various resources, sellers can stand out in the highly competitive Russian market.