Detailed explanation of competitive rates, visibility index and product pricing strategy of Ozon platform

In the current e-commerce environment, it is crucial to understand your competitors’ strategies and increase the visibility of your own products. Ozon competitive rates and visibility index serve as key tools to help sellers gain insights into the market and optimize their product display strategies. At the same time, reasonable product pricing strategies also directly affect sales performance and profits.

1. Ozon competitive rate analysis

Competitive rates reflect the rates set by other sellers in a certain product category. Understanding this can help grasp the market price competition landscape and guide rate setting. The method of calculating competitive rates is relatively straightforward, that is, taking the average of all rates for a certain type of product. The specific steps are as follows:

• Enter Ozon promotion page and select promotion in search;
• Select the product you are interested in on the offensive page and click Set Rate;
• Select a competitive rate option and apply.

Through this process, sellers can better understand their competitors’ pricing strategies and adjust their own rates accordingly to maintain an advantage in the competition.

2. The Importance of Viewability Index

The visibility index reveals the search or catalog pages that users most visited to view a product in the past few days. For example, if the visibility index of a product is 1, it means that users mainly see the product in their search or catalog homepage; if the index is greater than 10, it will be displayed as “10+”. The index focuses on a product’s popularity ranking rather than other filters, so it only affects users when they interact with the product.

3. Pricing strategy and ozon price

ozon price is the core parameter in the e-commerce platform, covering multiple cost and income factors such as procurement costs, logistics fees, category commissions, etc., and plays a decisive role in the final selling price. Reasonable pricing requires not only consideration of cost structure, but also comprehensive consideration of market demand, promotion strategies and other factors.

4. Specific calculation example of ozon price

Assume that the purchase cost of a product is 54 yuan, the domestic shipping fee is 0 yuan (free shipping), the international shipping fee is 37 yuan, the packaging fee is 2 yuan, the category commission is 5%, and the cargo loss fee is 15%. Based on these data, the following formula can be used to calculate the ozon price:

[ text{Sales price} = left[left(text{Purchase cost} times (1 + text{Purchase cost profit margin}) + text{Logistics} + text{Others} + text{Fixed amount}right) times text{Exchange rate}right] / left[left(1 – text{Promotional discount}right) times left(1 – text{Category commission }right) times left(1 – text{Exchange rate loss}right) times left(1 – text{Loss of goods}right)right] ]

Put in specific values ​​for calculation, for example:

[ text{Sale price} = left[left(54 times (1 + 200%) + 37right) times 11.9111right] / left[(1 – 5%) times ( 1 – 1%) times (1 – 15%)right] = 2965 text{Ruble} ]

5. Conclusion

To sum up, the Ozon Competitive Rate and Viewability Index are indispensable tools for optimizing your e-commerce strategy. At the same time, through scientific and reasonable pricing strategies, merchants can occupy a favorable position in e-commerce competition. The combined use of the two will bring more business opportunities and success to merchants.