How to set product purchase multiplier on Ozon to increase sales

On the Ozon platform, sellers can specify the minimum quantity of goods for an order by setting the purchase multiple of the goods. This feature gives buyers the option to purchase items in multiples established by the seller (such as 2, 4 or 6 items), thereby increasing sales flexibility. This article will introduce in detail the steps to set the purchase multiplier and applicable product categories.

1. Steps to set purchase multiplier

The process of setting the purchase multiplier is relatively simple. Sellers can follow the following steps:

• Enter the product editing page: For existing products or new products, sellers need to visit the product editing page. In the product and price section of the personal center, select the product card to be edited or added, and then click the corresponding option to enter the editing interface.

• Fill in the purchase multiple: On the product editing page, sellers will see an option marked “Purchase Multiple”. In this field, sellers need to enter an integer that represents the minimum quantity of items for the order. For example, if set to 2, buyers can only purchase items in multiples of 2 (such as 2, 4, 6 pieces, etc.).

• Save product information: Once setup is complete, make sure to fill in the other product attributes and click the Save button to save all changes.

2. The effect of purchasing multiples

Once the purchase multiplier is set, the relevant logo will be displayed on the seller’s product card, indicating that the product has the purchase multiplier function. However, please note that the price displayed on the product card is still the price of a single item, and the actual total price will be calculated in the shopping cart and displayed to the buyer.

3. Applicable product categories

The purchase multiplier feature is not available for all items, but only for certain categories, including:

• Wheel bolt kit
• Car suspension
• Wheel bolts/nuts
• Basic automotive parts
• Automotive Sensor
• Disc brake pads
• Wheel covers
• Muffler, bellows, resonant tube
• Car lights
• Car surface protection
• Bearing
• Safety
• Car wiring, wires
• Ignition nozzle
• Hot glow plug
• Brake discs and drums
• Car headlights

If sellers can confirm that their products fall into the above categories, they can use the purchase multiplier function to provide more flexible options to meet the needs of different buyers.

Summary

By setting purchase multiples, sellers can not only increase the attractiveness of their products, but also flexibly respond to the different needs of customers. By following the steps above, sellers can easily allow buyers to purchase items at specified multiples, thereby increasing their sales performance. This feature is undoubtedly an effective tool to increase the market share of the Ozon platform.