How to create a unique OZON display window in four simple steps

In the modern e-commerce era, the decoration design of an online store is directly related to the ability to attract customers’ attention. Ozon display windows have become the focus of online store decoration. Through clever settings and designs, they can not only display the characteristics and brand of the store, but also enhance the user experience, thereby increasing the sales conversion rate. This article will introduce in detail how to create an eye-catching ozon display window through a few simple steps, so that the seller’s store can stand out in the fierce competition.

Step one: Leading the way to decoration

Everything starts from entering the decoration page. Click the Personal Center button in the upper right corner to easily enter the settings center. Then, click the [Showcase] button at the bottom to enter the anticipated [Showcase] page. Here, just click “Create Display Cabinet” to instantly enter the palace of decoration.

Step 2: Careful decoration planning

On the stage of ozon window decoration, you will become a designer. First, let’s name the store! Store names are limited to 21 characters, while store subtitles can be extended to 25 characters. Choosing a name that can accurately convey the characteristics of the store, attract the target group, or highlight the main product can effectively reduce the bounce rate of users. If there is a unique brand, you can also describe the brand name so that customers can know what the store sells at a glance. Both names will be proudly displayed at the top of the store’s homepage, becoming an eye-catching focal point.

After opening the interface, fill in the store name at the top (no more than 21 characters, can be in English or Russian, or brand name). Next, fill in the store introduction (no more than 25 characters), which can emphasize the characteristics of the store, such as product types, service targets, etc. After filling in, you can instantly preview the effect of the filled in name and content on your mobile phone on the right side.

In the second step, you need to design an iconic logo for your store. This logo can be in PNG or JPEG format, with dimensions of 200*200 pixels. If you already have a trademark, it’s great to use it as a logo, just make sure it’s the right size. Please remember that although the size of the logo is small, it is important that cannot be ignored. Try to keep it as recognizable as possible. By setting the background color of your store header, you can choose colors related to store elements or products to create a harmonious visual effect for the whole.

Then, start setting up your store avatar and click “Upload File” to add a well-designed picture. Please note that the image size should be 200×200 pixels in PNG or JPEG format. If the sizes do not match, the system will prompt the upload error and the current image size in red text. At this time, you can use tools to adjust the image size in advance to ensure successful upload.

Step 3: Carefully select background images

The background image of a store is like a stage set, it should be unforgettable. The uploaded APP background image must be in PNG or JPEG format, no more than 150kb, and 750272 pixels in size. The PC background image is required to be in PNG or JPEG format, with a size limit of 350kb and a size of 1600200 pixels. In this step, you can also decide whether to use the image blur function, depending on your brand positioning and style needs. Preview the effect with one click to ensure that the visual effect is as expected. If you are not satisfied, you can re-upload it at any time. When you’re satisfied with everything, click “Save” to pin it permanently.

Upload the background image displayed on the mobile phone. The format is also PNG or JPEG. The pixel requirement is 750×272 and the size does not exceed 150KB. It can also be adjusted using the above method. Upload the background image displayed on the computer website. The format and pixels are also required, which is 1600×200 and the size does not exceed 350KB. You can also click “Use Image Blur” in the last option to blur the image according to your needs.

Step 4: Wait patiently for review

The decoration is completed, and the ozon display window is about to be unveiled. After submitting and saving, refresh the page and you will find the review status prompt at the top. Just wait patiently for the review. During this time, you may wish to continue optimizing other store content, preparing products, and making the best preparations for the upcoming display.

Through the above four simple steps, you will successfully create an eye-catching ozon display window that will add a lot of color to your online store. Decoration is an art and also a marketing. Clever ozon window decoration not only makes customers’ eyes brighter, but also establishes a unique image for the brand and improves sales performance. You might as well act now to make ozon display windows the “golden idea” of your online store.