How to optimize the OZON platform footwear product size chart to improve user shopping experience

In order to improve buyers’ shopping experience and reduce return rates, the OZON platform has specially introduced a size table virtual constructor for clothing, shoes, sporting goods and other products with size parameters. This article will detail how to use this feature to optimize the user shopping experience.

Where is the size chart for OZON footwear products?

Buyers can see the size table logo on the product card and click to view it. For apparel and footwear products, the size table is above the size selection column; for other products, the size table is above the attribute list.

How to use the size table constructor?

1. Open the size chart constructor

Enter the product list page, find the product you want, and click Edit Product. In the media tab, enter the size table section, click to open the visual editor, and then you can choose to create a new size table or fill in the table directly in JSON.

2. Add widgets

In the visual editor, the size table constructor will open on the right panel. The editor contains the following 3 sections:

• Table: Add the corresponding product size template table here. You can freely change the names of rows, add or delete rows and columns, and add prompt information at the beginning of each row.
• Measurement Guide: Measurement recommendations for buyers. The text of this section cannot be modified.
• Notes: Fill in other precautions related to the product. You can choose from ready-made options or decide which sections you want, including topics and text descriptions.

Note that the number and order of size table sections can be arbitrary, but they must contain at least one table.

3. Check results

To see how the completed size table will look on the website, click the preview button to preview the computer mode and mobile mode. If you need to modify it, you can click Return to continue the operation.

4. Add the table to the product page

In the upper right corner of the constructor, click Copy JSON or click Publish. If you choose to copy the JSON content, enter the product list section and click Edit Product. In the Media tab, paste the code into the JSON table in the Size Table column.

Click Continue and save the product information.

Optimize the size table display

Although some OZON sellers make size charts into pictures and display them on the details page or product images, doing so may require buyers to click on the product to view detailed size information, thereby extending the purchase conversion chain and affecting product conversion. Rate.

Therefore, make full use of the size table constructor to provide a more intuitive size selection method to reduce shopping hesitation and returns, and optimize user shopping experience.

Conclusion

Although the operating threshold of the OZON platform is relatively low, to succeed in it, in addition to mastering the platform’s operating logic, you also need to have an in-depth understanding of the Russian market and abide by the platform rules. Only on the basis of a full understanding of consumption habits and market demand can sellers better meet the needs of buyers and improve product conversion rates and user satisfaction.