Full analysis of Ozon platform’s brand promotion, promotional activities and sales rights solutions

With the rapid development of e-commerce, Ozon, as the largest comprehensive e-commerce platform in Russia, provides merchants with a variety of strategies and tools to promote sales and brand exposure. This article will systematically analyze the Ozon platform’s brand promotion, upcoming promotions, and sales rights granting plans to help merchants better formulate market strategies and manage costs.

Ozon brand promotion strategy

Ozon’s brand promotion has become a key strategy for sellers to increase product visibility. Starting from October 4, 2023, Ozon has launched a new brand promotion tool to make products more prominent in search results and filters. Sellers can manage it on the registration page of brand products. The promotion fee is 0.5% of the product price, including 20% ​​VAT. It is worth noting that if the buyer returns the product, the promotional fee paid will not be refunded.

The advantage of Ozon branding lies in the prominent display of the brand trademark and the visibility of the brand name on the product card, thereby enhancing competitiveness. However, when merchants use this service, they need to provide documents related to the brand’s legal sales rights in advance, such as trademark registration certificates or authorization letters, to ensure the legitimacy of the brand.

Ozon Electronic Products Big Promotion

Ozon will hold an “Electronic Product Promotion” from October 2 to October 17 every year. This promotion not only covers electronic products, but also other categories of goods, with a maximum discount of up to 23%. The promotion is divided into multiple stages, and sellers can enjoy discounts ranging from 5% to 23% during a specific period of time. Among them, the “Hot Sale” stage from October 6 to October 17 will focus on electronic products and home appliances, with additional discounts of 9% to 20% available throughout the day.

Products participating in the promotion must meet certain quality standards, including product complaint rate, return rate not exceeding 10% and product score not less than 3 points, which ensures consumers’ shopping experience and merchants’ transaction security.

Ozon Sales Rights Grant Scheme

In order to protect brand rights, the Ozon platform has implemented a clear sales rights granting scheme. Brand owners need to provide Ozon with corresponding documents to prove their sales rights, including trademark registration certificates, agreements with trademark holders, and related authorization documents. This process ensures that brands are legally selling on the platform and increases consumer trust.

Ozon’s sales rights granting scheme is divided according to the complexity of different participants, including direct sales by brands, authorization relationships between trademark holders and sellers, and multi-level cooperative relationships involving authorized representatives.

Conclusion

To sum up, Ozon provides sellers with comprehensive brand promotion tools, attractive promotions and clear sales rights granting plans to help merchants seize opportunities in the Russian e-commerce market. Understanding and properly applying these strategies will have a profound impact on merchants’ sales performance and brand exposure, thereby achieving business success.