Efficiently manage Ozon analysis diagram and platform market analysis: storage, renaming, deletion and success tips

On e-commerce platform Ozon, data analysis and segment management are crucial to developing effective business strategies. This article will combine how to efficiently manage the analysis graph on Ozon and the status and advantages of the Ozon platform in the Russian market to provide merchants with a comprehensive understanding framework.

Ozon analysis chart management: storage, renaming and deletion

1. Storage and update of Ozon analysis charts

Ozon provides a dynamic data analysis and segmentation tool that allows merchants to create analysis graphs based on specific filter conditions to segment markets and customer groups. All created charts are stored in the Saved Charts section, which includes all active and archived charts. In order to keep the data relevant, Ozon will update the analysis chart daily based on the latest customer data, and if the analysis chart is not used within a year, it will be automatically moved to the archives. Analysis diagrams stored in the archives will be retained for one month, and will be permanently deleted if no operations are performed thereafter.

2. Renaming and deleting analysis charts

Renaming an analysis chart is easy. Just find the analysis chart you want to change under the “Saved Analysis Charts” list, click the action icon and select “Rename”, then enter a new name and save it. Deleting an analysis chart that is no longer needed is also very straightforward. Find the analysis chart you want to delete in the list, click the operation icon and select “Delete”. After confirmation, the analysis chart will disappear from the list and cannot be restored.

The status, advantages and disadvantages of the OZON platform in Russia

OZON is the only multi-category e-commerce platform in Russia and one of the top four e-commerce markets in Europe. Its average daily visits reached 5.76 million, covering more than 130 cities and 2,100 regions in Russia, serving more than 75% of local residents. It has complete logistics facilities and can achieve door-to-door delivery services across 11 time zones.

Advantages of OZON

OZON’s advantages include Russia’s Internet penetration rate as high as 85%, with 100 million Internet users; good customer experience and high brand awareness; low operating thresholds and free launch time; high profit margins, no annual fees or deposits; APP-side functions Coordination, providing a variety of promotion tools, etc.

Disadvantages of OZON

Despite this, OZON also has some shortcomings, such as the customer service’s overly official response to sellers’ questions; the low efficiency of manual review of platform products; large errors in Chinese translation; frequent changes in platform policies; and the long cycle of registering a store.

Discover the secret of success of OZON e-commerce giant

OZON was founded in 2001. It was originally an online bookstore and has now developed into a comprehensive e-commerce platform covering books, electronic products, fashion home and other fields. The key to its success lies in its diversified products and services, efficient logistics system and high-quality customer experience.

Business Model

• Diversified products and services: OZON provides a wide range of product lines and services to meet the different needs of consumers.
• Efficient logistics system: A quick-response warehousing and distribution network has been established and a variety of distribution options are provided.
• Excellent customer experience: Committed to simplifying the shopping process and providing convenient payment methods and return policies.

Competitive Advantage

• Market share: OZON leads the Russian e-commerce market share.
• Strong Partnerships: Work closely with suppliers, logistics companies and payment providers.
• Data-driven decision-making: Use big data and AI technology to optimize operations and provide personalized services.

Despite facing many challenges, OZON still maintains its leading position through continuous innovation and is committed to further developing its own brands, enhancing logistics capabilities, providing more value-added services and expanding market share.

Through the above content, we can see that OZON is constantly seeking improvements and breakthroughs, whether from the perspective of analysis graph management or overall platform operations, and strives to provide users with a better service experience.