Detailed explanation of Ozon’s “Black Friday” promotions and product promotion strategies

Every November, people eagerly await the arrival of “Black Friday,” a shopping festival full of discounts and offers. For Ozon, an online shopping platform, “Black Friday” will be a special moment. They plan to attract 100 million customers through various exciting promotions, which is 50% more than the number of participants last year. This article will detail the details of Ozon’s “Black Friday” promotion and how sellers can take advantage of this opportunity to increase sales.

1. Event time: November 14th to November 30th

Ozon’s “Black Friday” sale will start on November 14th and last until November 30th. During this time, you will have the opportunity to enjoy discounts and offers on various products.

2. 2 billion rubles investment in promotional advertising

In order to attract more customers to participate in the “11.11” and “Black Friday” promotions, Ozon plans to invest 2 billion rubles in promotional advertising. This will help communicate more offers to potential buyers and attract them to participate in the shopping spree.

3. Promotional activities are divided into three stages

Ozon’s “Black Friday” big sale is divided into three phases with different dates, and each phase will calculate discounts based on the product price, depending on the product category. Here are the details of each stage:

• November 23 to November 30: MegaHits

  • MegaHits is a new promotion mechanism with discounts ranging from 10% to 27%.
  • Buyers with Premium membership subscriptions will be the first to enjoy the promotion on November 23.

• November 23 to November 30: Hot Sale

  • Hot Sale discounts range from 10% to 28%.
  • You can take advantage of discounts on certain days of the sale while getting maximum promotion in search, which can be quickly accessed from the Ozon homepage.

• October 14 to November 30: SUPERhits

  • SUPERhits discounts range from 9% to 24%.
  • It is valid throughout the promotion period and has a certain promotion effect in searches.

• November 23 to November 30: Hits

  • Hits discounts range from 6% to 18%.
  • Items participating in the promotion will be better than those not participating in the promotion during the promotion period.

4. Automatically add products to promotions

For sellers, Ozon has also made some convenient measures. Before November 2, all in-stock items with sales records in the past 30 days will be automatically added to the “Hits” and “SUPERhits” activities, and these items can be removed or added at any time. Before November 9, Ozon will automatically add products to the “MegaHits” activity according to the same principle to increase the store’s exposure.

5. Product requirements for participating activities

Products ready to participate in Ozon’s “Black Friday” sale must meet the following two requirements:

• The product complaint rate shall not exceed 10%.
• The return rate and unclaimed rate shall not exceed 10%.
• The average rating of the product is no less than 3 points.

These requirements help ensure product quality and buyer experience in promotions.

6. Differences in promotional activities

Ozon provides different types of promotions, each with its own characteristics to meet the needs of different products and sellers. Here’s how these activities differ:

• MegaHits: The biggest discount, but it only lasts for one day. All products participating in the promotion can be accessed directly from the home page of the website and app.
• Hot Sale: The discount is huge and only lasts for one day. These products can also be quickly accessed from the home page.
• SUPERhits: Large discounts valid throughout the promotion period. Rank higher in search results and category pages.
• Hits: The discount is moderate, and it is better than the products not participating in the promotion during the promotion period.

7. Promotion of Ozon electronic products promotional products

In Ozon electronic product promotions, sellers can get exclusive sales pages, increase visibility, check inventory in real time, add filters, improve rankings, ad exposure, and use special tools such as “seller points”.

To make the most of Ozon electronic product promotions, sellers can adopt the following promotion strategies:

• Ensure the product is participating in the promotion.
• Update inventory promptly.
• Keep product prices within competitive range.
• Optimize product titles and descriptions and highlight promotional tags.
• Participate in the Express Shipping Program.
• Use tools like Seller Points.
• Use Ozon’s advertising.

Items that are not part of the promotion will face the challenge of ranking down, making it harder for shoppers to find them. Therefore, sellers need to carefully consider whether to participate in promotions to ensure that their products remain highly visible.

8. Promotion strategies for Ozon promotional products

Ozon creates a dedicated page for each sales event, which is a window for sellers to display their promotional products. These pages are key to attracting customers, so you need to make sure the content is engaging, clear, and highlights the highlights of your promotional products.

On the Ozon app and website, sale items receive special highlighting. This includes displaying promotional tags and promotional prices in search results and catalogs. This makes it easier for customers to identify and access promotional items.

Ozon has added filters by sale items to searches on the platform, making it easier for customers to find sale items. In addition, during the promotion period, the ranking of products in searches and catalogs will also be improved, making the seller’s products more easily discovered by customers.

Ozon actively invests a lot of resources in advertising, including TV advertising, radio advertising, social network advertising and outdoor advertising in big cities. These advertising campaigns help reach millions of potential customers, providing sellers with a vast market.

Seller points are a special tool that can be used to enhance promotions. Through seller points, buyers can receive personal discounts, making them more willing to repurchase. This helps maintain high sales levels and increases customer loyalty.

Items that are not part of a promotion may be ranked lower in search results and catalogs, making them harder for customers to find. Therefore, it is crucial for sellers to actively participate in promotional activities to increase product exposure and sales opportunities.

Conclusion

Ozon’s “Black Friday” sale will be a shopping feast, providing buyers with a variety of discounts and offers. Sellers can participate in activities by automatically adding products and meeting certain requirements to increase the exposure of their stores. Different types of promotions can meet the needs of different products, allowing buyers to enjoy more shopping fun. Whether you are a buyer or a seller, Ozon’s “Black Friday” promotion will bring you a rich shopping experience.

By properly utilizing the above strategies, sellers can achieve greater success on the Ozon platform and build long-term relationships with customers. Therefore, actively participating in and optimizing promotional activities is an effective way to improve sales performance.