How to optimize product descriptions and features on the Ozon platform to increase sales potential

In the world of e-commerce, the accuracy and attractiveness of product descriptions and features are critical to increasing a product’s visibility and sales potential. Especially on Russia’s major e-commerce platform Ozon, good product descriptions can not only clearly convey the functions and advantages of the product, but also improve the ranking of the product in search results through keyword optimization (SEO).

Why is it important to update product descriptions and features?

• Improving search rankings: By using relevant keywords, you can help your products rank higher in search engines.
• Reduce Returns: Detailed product features help customers understand whether the product meets their needs, thereby reducing the likelihood of returns.
• Increase customer satisfaction: Accurate information and clear language can increase customer trust.

Steps to update product description and features on the Ozon platform

Enter product tab

Log in to the Ozon merchant backend, click the “Products” tab, find and select the product that needs to be edited.

Edit product description or features

• For product description: Click the edit icon in the “About Product” section to update the description.
• For product characteristics: such as size, color or other technical specifications, find the corresponding “Features” section and edit it.

Apply changes

When you are done editing, click the Apply button to save your changes.

Notes

• Accuracy and Clarity: Make sure the information you provide is accurate and avoid using complicated terminology or vague descriptions.
• Attraction and Keyword Optimization: Use attractive language and phrases to describe your products, and consider including keywords to increase search visibility.
• Detailed Product Features: Provide as detailed information as possible on product features, such as dimensions, materials, etc., to help customers make informed purchasing decisions.
• Meet Ozon Guidelines: Ensure product descriptions and features meet all Ozon guidelines and requirements.
• Regular updates: Regularly review and update product descriptions and features to keep the information accurate and relevant.

Make sure the volume and weight characteristics are set correctly

• When uploading items: You need to specify the volume and weight characteristics of the item, which helps the warehouse handle the item correctly.
• When editing product: If you need to change these characteristics, you can make adjustments when editing product information.

How to specify weight

• Weigh the product: Weigh the product in its factory packaging.
• Enter weight: Enter the weight of the product in the “Including packaging weight, grams” field.

How to specify length, width and height

• Measurement: measure the length, width, and height of the product.
• Multiple items: Measure multiple items together.
• Specify size: Enter the size of the product in the corresponding field.

Fill in all characteristics when adding a new product

• Fill in the main features: Select the category, enter the product name, item number, price, weight and size, etc.
• Enter product characteristics: Depending on the category, fill in the optional fields to increase the attractiveness of the product.
• Add product images and videos: Upload the main image, additional images, and videos.
• Check and save card: Save the product card after making sure the information is correct.

Fill in all characteristics when adding multi-variant products

• Fill in the main features: Select a category, enter the product name, and choose to create multiple variations.
• Enter general characteristics: Fill in the general characteristics that apply to all variations.
• Fill in variant characteristics: such as color, size, etc.
• Check the table: Carefully review the variation table to make sure the information is accurate.

Fill in the product template

• Basic product information: Fill in the product code, name, price, value-added tax, etc.
• Product information: Select the commercial type, fill in the barcode, additional product information, etc.
• Product Specifications and Features: Fill in as many product specifications and features as possible.
• Product packaging and units: Fill in the number of packaging units of the product.

Quickly merge Ozon variants

• Create product copy: Select the product you want to create a copy of in the personal backend center and click Create Copy.
• Fill in product number: Check if the rest of the information needs to be changed.
• Fill in product specifications: Fill in at least one specification that is different from the original product.
• Merge product cards: Fill in the same information in the general characteristics.
• Distinguish product features: Make distinctions on the card, such as color, size, etc.
• Check photos: Make sure all photos are appropriate for the new product.
• Submit for review: Press the button to add the product and wait for review.

In summary, optimizing product descriptions and features on Ozon is an important step to enhance product attractiveness and increase sales potential. By following the above guidelines, merchants can ensure their products stand out more on this competitive e-commerce platform.