Ozon order tracking and advertising strategy optimization: achieving efficient product management and automated processes

1. Ozon order tracking: manage shipments easily

Running an online business on Ozon means sellers need to track and manage a variety of orders to ensure they arrive on time and provide an excellent customer experience. It’s crucial to understand how to track shipments on Ozon and how to effectively manage different order statuses.

Order status and filtering

All seller orders will be listed in “From My Warehouse” under the “Shippings” section. Here, sellers can filter based on the following different order statuses:

• Pending stocking: These are orders that sellers need to prepare, but have not yet started stocking.
• Waiting for shipment: The order is ready and waiting for shipment.
• In transit: The order is already in transit.
• Disputed: If the customer raises a dispute or question, the order will be marked as disputed.
• Delivered: The order has been successfully delivered to the customer.
• Cancelled: Some orders may be canceled by customers or sellers themselves.

Remaining time and order management

Next to the order, sellers will see the remaining time for stocking and shipping. This is an important metric that helps sellers understand how much time they have left to process an order. If the order is in “pending” status, the seller can view the remaining lead time; if the order is ready, the seller can view the remaining shipping time.

The importance of order management

Effectively managing order status is critical to your business. On Ozon, sellers can use order status to optimize order processing, provide high-quality customer service, and ensure orders are shipped on time.

• Timely stocking: stocking up as early as possible can reduce waiting time for shipment and improve customer satisfaction.
• Fast shipping: When the order status changes to “Waiting for shipment”, ship the order as soon as possible to ensure that the order reaches the customer as soon as possible.
• Handling disputes: If an order is marked as disputed, please handle the customer’s problem promptly.
• Regular order cancellation: If necessary, sellers may need to periodically review and cancel orders that cannot be fulfilled.

By effectively managing order status and remaining time, sellers can increase the efficiency of order processing, reduce delays, provide excellent customer service, and ensure that your online business runs smoothly on Ozon.

2. How to effectively use Ozon Performance API to optimize advertising strategies

In the field of digital marketing, leveraging the Ozon Performance API for campaign automation and data analysis is key to improving advertising efficiency and optimizing return on investment.

The role of Ozon Performance API

• Collect statistics: API allows sellers to automatically collect statistics from multiple advertising channels.
• Advertising product addition: Sellers can add products to advertising campaigns through the API.
• Bid optimization: The data provided by the API can help sellers optimize advertising bids.

Get API key

In order to use the Ozon Performance API, sellers first need to obtain an API key. Here are the steps to obtain the key:

• Access the Ozon backend: Log in to the seller’s Ozon account, go to the “Settings” section and select “API Key”.
• Select Performance API: In the API Key section, select “Performance API”.
• Account selection: Select an existing account or create a new account.
• Create a key: Click “Add Key”.

API key usage restrictions

With an Ozon Performance account, sellers can send up to 100,000 requests per day.

Change or delete API key

• Change key name: If you need to change the key’s name, click on the key, enter the new name and save the changes.
• Delete a key: To delete a key, simply click the delete icon in the corresponding key row.

Best Practices for API Key Management

• Key security: Keep API keys safe.
• Regularly update the key: For security reasons, update the API key regularly.
• Monitor API usage: Monitor API usage regularly.

Use API to optimize advertising strategy

• Data-driven decisions: Use data collected through APIs to make advertising decisions.
• Automated advertising management: Automate the advertising management and update process through API.
• Personalized advertising content: Use APIs to achieve more personalized and precise advertising positioning.

Ozon Performance API is a powerful tool that can help sellers automate and optimize advertising strategies and improve the efficiency and effectiveness of advertising campaigns. By effectively obtaining and managing API keys, and leveraging the data and functions provided by the API, sellers can significantly improve the accuracy and return of advertising.

3. How to use Ozon’s API for product upload, order processing and logistics tracking

On Ozon, a rapidly growing e-commerce platform, sellers can efficiently manage the sales and logistics process through API interfaces.

Initialize API settings

Sellers need to set up and generate API encryption lock and Client ID in Ozon’s personal center. These two elements are crucial for every request to the Ozon Seller API.

Product upload process

Upload products to the Ozon platform. Up to 100 products can be uploaded per request. When uploading products, sellers need to specify the category and specific characteristics of each product. To ensure the accuracy of the information, sellers should refer to the list of required features provided by Ozon and obtain the necessary data through the API interface.

Order processing and shipment status

When the user places an order, the system will display the package with the status “awaiting_packaging”. At this time, sellers should use the shipment list acquisition tool provided by Ozon and set the filter to status: "awaiting_packaging".

Subcontracting

If the goods in the order need to be divided into multiple packages, the seller should use the partial stocking method provided by Ozon to arrange the goods reasonably.

Order preparation and delivery

When the package is ready and the status changes to “awaiting_deliver”, the seller can start shipping to the buyer. At this time, whether you choose integrated delivery service, non-integrated delivery service or independent delivery, sellers need to provide package-related information.

Shipping service and package status updates

If the seller chooses integrated shipping services, the package status will be automatically updated in the personal center. If you choose another shipping company or ship by yourself, you need to manually update the package status involved in each order.

Add tracking number

For orders using third-party logistics services, sellers can add shipping tracking numbers through POST /v2/fbs/posting/tracking-number/set.

In conclusion, on the Ozon platform, sellers can greatly improve the efficiency of sales and logistics management by effectively utilizing API interfaces. From product uploading to order processing to logistics tracking, every step requires precise operations and timely information updates.