Complete guide: How to manage shipment content, update product information and comply with brand shelf requirements on the Ozon platform

On the Ozon platform, management activities as a seller are an important part of improving sales and customer experience. It’s critical for sellers to know how to view shipment contents, update product rich information, and comply with brand shelf requirements. This article will introduce these processes in detail to help sellers operate effectively.

1. How to check the contents of the shipment on Ozon

Understanding the contents of your shipments is critical for sellers to help ensure products are delivered to customers accurately to improve the customer experience. The specific steps are as follows:

1. Go to the Shipments tab: After logging into your seller account, go to the Shipments tab, which is your hub for managing your orders.
2. Select Shipment: Find the shipment you want to view and click the “View Contents” option in the upper right corner.
3. Scan barcode: On the page, use your camera to scan the Ozon barcode on your shipment.
4. View product information: After successful scanning, the seller can view the product information in the shipment, including name and quantity.
5. Confirm the contents of the shipment: Make sure that the contents of the shipment are consistent with the order and that there are no misdeliveries or omissions.

By viewing the contents of shipments, sellers can reduce disputes with customers, provide a superior customer experience, and improve inventory management efficiency.

2. Steps to update product rich content on the Ozon platform

Updating product rich content is the key to improving product appeal. Here are the update steps:

1. Visit the product tab: Log in to the Ozon merchant backend and click the “Products” tab.
2. Select product: Browse or search for the product you want to update and enter the detailed information page.
3. Edit media section: On the product information page, find the “Media” section to add and edit images, videos, and more.
4. Replace Rich Content Code: Add or replace information such as descriptions, images, and videos in the Rich Content field.
5. Apply changes: When you’re done editing, click the Apply button to save your changes.

During the update process, pay attention to the quality of images and videos, detailed and accurate descriptions, and compliance with Ozon’s relevant guidelines.

3. How to effectively update product information on the Ozon platform

Regular updates to product information, inventory, and pricing are critical. The specific steps are as follows:

1. The importance of understanding product information: Accurate product information directly affects sales results, and sellers need to plan in advance.
2. Use product and price management tools: These tools ensure the accuracy and timeliness of information. Note that each update must be reviewed by Ozon.
3. Inventory management strategy: Use the API tool provided by Ozon to quickly view and update inventory information to avoid out of stock.
4. Take advantage of additional features of the Seller API: Through this API, sellers can communicate smoothly with customers and view detailed transaction reports.

4. Ozon brand shelf requirements and content

Complying with brand shelf content requirements is an important part of ensuring compliance and ethical operations. Key requirements include:

1. Landing page legality: Content must comply with local laws, which prohibit the sale of counterfeit goods and certain categories of goods.
2. Content requirements: No privacy infringement or inappropriate comparisons, no exaggerated adjectives, and make sure all content is accurate.
3. Language and Translation: All text must be in Russian and the information must not be distorted.
4. Adult products: If you sell adult products, the relevant conditions must be strictly followed.

By adhering to these requirements, sellers can provide consumers with a safe shopping environment.

5. Steps to ship goods on the Ozon platform

Ensuring the successful shipment of goods is a key step for smooth operations. Specific steps include:

1. Ready to Stock: Ensure orders are delivered within the specified stocking time.
2. Add tracking number: On Ozon, add a tracking number in a timely manner so that buyers can track the status of the package.
3. Single-piece and multi-piece operations: Choose the appropriate operation method according to the order type, and use API to support batch operations.
4. Change package status: Update order status via API or manually to ensure timeliness and accuracy.

Through these steps, sellers can maintain good order management and customer satisfaction, further enhancing their reputation on Ozon.

By understanding and applying the above guidelines, sellers can more effectively manage shipment content, update product information, and maintain compliance on the Ozon platform, thereby achieving greater success.