How to effectively set advertising rates on Ozon to increase product exposure

Advertising on the Ozon platform is a key step to increase product exposure and sales. To attract more buyers, competitive advertising rates need to be set. This article will explain how to set advertising rates on Ozon so that your campaigns are more attractive.

Automatic rate setting

First, after selecting products from the promotion, the Ozon system will automatically set competitive rates for the products. These rates are determined based on competitor bidding over the past three days. The system will propose a rate that can reach 50% of all possible frequency of impressions and clicks, which means that the ad will be highly visible and only pay half of the cost of competitors. In addition, the system will provide sellers with view forecasts and average placement for products that do not have a set rate. Please note that view forecasts are an approximation and are affected by a variety of factors, including other sellers’ rates, the addition of new products, and current product ratings and prices.

Manual rate setting

If merchants want more control, they can manually specify ad rates. Here are the steps for manual rate setting:

• Run a promotion: Log in to your Ozon merchant account, then go to Promotions → Templates and open the desired promotion.
• Edit rates: If you only want to change the rate for one item, you can fill in the fields in the “Rate” row. If you want to change the rate for multiple items, click “Specify rate” and specify a value.
• Select a payment model and strategy: In rate settings, you need to select a payment model and strategy. The payment model can be “per click” or “per impression” and the strategy can be “fixed price” or “maximum reach.”
• Enter the rate value: According to the selection, fill in the corresponding rate value. Amounts include VAT. These values ​​can be changed at any time and the new rates will take effect within 1 to 3 hours.

Manage your advertising costs based on your needs and strategies with manual rate setting to ensure your campaigns run within budget.

Suggestions for improving competitiveness

When setting your rates, consider the following suggestions to make your advertising campaigns more competitive:

• Regularly analyze competitor bids to understand market trends.
• Adjust rates based on product popularity and competition.
• Keep an eye on competitors’ activities and respond promptly.
• Use Ozon’s automatic rate recommendations as a reference, then adjust based on actual conditions.
• Note that rates should reflect the actual value of the product and the competitive environment.

By setting competitive advertising rates, you can attract more buyers, increase product exposure, and increase sales. The Ozon platform provides sellers with flexible rate management options to adjust advertising strategies according to market changes and competitive conditions.

Finally, by setting appropriate rates based on search queries, sellers can improve the performance of their advertising campaigns, attract more potential buyers, and increase sales. Sellers’ rates are constantly monitored and adjusted to ensure they adapt to market changes and help sellers succeed on the Ozon platform.