Complete guide to Facebook advertising: new account operation guide and data analysis skills

As an important marketing tool for independent website sellers, especially in the Chinese market, Facebook advertising is still the preferred platform to attract traffic and enhance brand awareness. Although the accuracy of advertising has declined in recent years, effective delivery strategies and data analysis can help companies optimize marketing effects. Here are some key takeaways on how to run ads on Facebook and analyze your data.

The process of placing Facebook ads with a new account

1. Determine advertising goals

Before starting to place ads, sellers need to clarify the goals of the ads. Similar to Google ads, choosing your ad targeting is the first priority when running Facebook ads. If the goal is to introduce traffic and increase brand awareness, you can choose “Brand Awareness” as the goal; and if you want to obtain orders, it is recommended to choose “Action Conversion” as the goal.

2. Ads series name and budget

Campaign names are important for subsequent performance analysis, so clear naming rules are needed. Next, set the advertising budget. Sellers can choose to set the budget manually or enable Advertising Budget Optimization (CBO), which allows the system to automatically allocate the budget for each group of ads.

3. Create ad groups

When you create your ad group, you’ll need to fill in a name and set a start and end date. In addition, segmenting the audience through age, gender, language and other factors, clarifying the target audience and conducting precise positioning can effectively reduce promotion costs.

4. Select creative type

Facebook ads offer a variety of creative materials to choose from, including:

• Image ads: Use visually appealing images and ad copy.
• Video advertising: It is very attractive and needs to ensure the quality of the video picture.
• Carousel ads: Suitable for displaying a variety of products.

Be sure to preview and check the ad to make sure there are no errors before uploading the material.

Facebook China Advertising Requirements

Facebook advertising in China needs to follow specific policies to ensure the legality and compliance of the content. Companies need to be careful not to launch illegal products such as tobacco and drugs, and to comply with relevant advertising review standards. Ad content should avoid suggesting personal attributes and ensure the use of good grammar and punctuation to improve the readability of the ad.

Strategies to reduce Facebook advertising customer acquisition costs

Reducing customer acquisition costs (CAC) can be achieved by:

1. Precise positioning: Implement audience behavior analysis to create more efficient similar audience groups.
2. Creative Advertising: Use unique and engaging ways to display your ads.
3. Dynamic Ads: Target potential customers with user intent signals.

Data analysis and optimization

Successful advertising not only relies on design and creativity, but also requires efforts in data analysis. Core data that needs attention include:

1. Click-through rate (CTR): Indicates the user’s interest in the advertisement.
2. Cost per thousand impressions (CPM): Reflects the competitiveness of advertising. Low CPM is conducive to overall cost control.
3. Cost-per-click (CPC): Indicates the quality of your creative.

After analyzing this data, adjust advertising content and delivery strategies in a timely manner to achieve optimal marketing results.

Summary

When advertising on Facebook, you need to consider the different characteristics and habits of target users and formulate targeted advertising strategies and content. Advertisers need to understand advertising policies and analyze effects before placing ads to improve the readability and effectiveness of ads, thereby achieving higher conversion rates and ROI. Continuous optimization and data analysis will be one of the keys to improving the success rate of Facebook advertising.