How to use Facebook to accumulate evaluation resources for cross-border sellers

In the field of cross-border e-commerce, sellers urgently need to accumulate evaluation resources on Facebook to promote the acquisition of product reviews and increase sales. To this end, here are some practical strategies to help sellers successfully increase their review resources on Facebook.

1. Prepare Facebook account

Registering and developing a foreign mainstream social media account is the first step. Sellers should spend about 10 minutes a day participating in community activities, such as browsing news, posting updates, sharing daily photos, etc. After a period of account maintenance, the account will become more credible and facilitate subsequent promotion and interaction.

2. Join relevant groups

Sellers can find groups related to their products by entering relevant keywords into Facebook’s search bar. Actively participating in these groups according to needs can lay the foundation for subsequent evaluation activities.

3. Post a post

3.1 Posting time

The best posting times are usually between 7-8 am and 7-8 pm Beijing time. Sellers should make adjustments based on the activity times of the target market.

3.2 Post content

In terms of content, avoid using sensitive words such as “Amazon,” “Review,” and “Commission.” In terms of visual effects, using special pictures instead of plain text posts can attract more attention.

4. Manage the assessment process

4.1 Handling buyer feedback

For buyers who are not interested in the product, sellers can invite them to become friends and collect their emails for future marketing. If a buyer shows interest, they need to first check their Amazon Profile link to evaluate the quality and frequency of reviews they leave. Low-quality evaluators should be carefully considered.

4.2 Refund matters

Before making a transaction, make sure the buyer is clear about the refund policy, including handling fees and required information, such as invoices and photos, to avoid subsequent complaints or negative reviews.

5. Follow-up

Sellers should require the order number after the buyer places an order in order to confirm the order status and reduce the defect rate caused by order cancellation. In addition, track logistics progress and proactively communicate with buyers to ensure they receive the products smoothly and provide necessary usage guidance. Please ask the buyer to send the content to the seller for review before commenting to ensure that it meets the seller’s requirements and confirm that the buyer has completed the evaluation.

Through the above strategies, cross-border sellers can effectively accumulate evaluation resources on Facebook to boost their own sales activities.