Detailed explanation of Tmall International store opening process and analysis of its advantages and disadvantages

Tmall Global, as a cross-border e-commerce platform under Alibaba, provides overseas merchants with a convenient channel to enter the Chinese market. This article will introduce in detail the Tmall International store opening process, store types, tariff standards, and issues that need to be paid attention to during the store opening process, and conduct a comprehensive analysis based on its advantages and disadvantages.

Store opening process and basic qualification requirements

Basic qualification requirements

Tmall Global requires merchants to have corporate entity qualifications outside of mainland China. In addition, you must have a trademark registered overseas or in Hong Kong, Macao and Taiwan, and provide a complete authorization link. Merchants also need to provide proof of overseas bank account opening and have relevant business qualifications and licenses.

Store type

Tmall Global provides a variety of store types for merchants to choose from, including brand flagship stores, store-type flagship stores, industry store-type flagship stores, specialty stores and specialty stores, etc. Brand flagship stores and specialty stores can only handle a single brand, while specialty stores can handle multiple brands.

Tariff standards

The fees required to open a store mainly include store deposit, annual fee and real-time deduction software service fee. The deposit varies according to the type and category of the trademark, and the annual fee is divided into two levels: RMB 30,000 and RMB 60,000. The real-time deduction service fee is usually between 2% and 5%.

Notes

When opening a Tmall International store, merchants need to register an overseas Alipay account and bind an overseas corporate bank account or offshore account. At the same time, merchants must abide by overseas shipping rules to ensure that goods are shipped from overseas.

Analysis of strengths and weaknesses

Advantages

1. Rich platform resources: Relying on Alibaba’s powerful resources and technical support, Tmall International has established a sound service system.
2. Strict product review: Tmall International has implemented a strict product review mechanism to ensure the quality of products on the platform.

Disadvantages

1. High operating costs: To settle in Tmall Global, you need to pay a high deposit and annual technology fee, which is a big burden for some small businesses.
2. Various product quality: Although the platform has strict audits, as the number of sellers increases, the quality of some products is difficult to guarantee.
3. Regional warehousing problems: The warehousing facilities in some areas are not perfect, which affects the logistics speed and customer satisfaction.

Conclusion

Tmall International and Tmall Mall have many similarities in the store opening process and tariff model, but their market positioning and merchant entities are different. When choosing a platform, merchants should comprehensively consider their own circumstances and understand the platform rules to ensure normal store operations.