Detailed explanation of Tmall Global entry rules, fees and shopping bonus refund rules

As the leading cross-border e-commerce platform in China, Tmall International not only provides consumers with a rich selection of overseas products, but also provides merchants with broad market opportunities. This article will conduct a comprehensive analysis based on Tmall International’s entry rules and fees, health product entry conditions and fees, service provider reporting rules, and shopping bonus refund rules to help merchants better understand the operating mechanism of Tmall International. .

1. Overview of Tmall International Entry Rules

Tmall International has a series of strict rules and requirements for merchants to ensure the quality and user experience of the platform. Among them, the most basic rule is that a brand can only open one flagship store at the same time, and the same company operating the same brand is not allowed to open a second store. This means that merchants need to carefully consider store type and brand positioning when applying to enter the platform to ensure that they comply with the platform’s specifications. If a company operates multiple brands with different products, it can open multiple flagship stores or specialty stores respectively.

2. Detailed explanation of Tmall International store types

Tmall International has a wide variety of store types, with three common types including brand flagship stores, specialty stores and specialized stores. The brand flagship store is specially designed for private brands or brands directly provided with exclusive authorization by the trademark owner, reflecting the legitimacy and authority of the brand. A specialty store is a store authorized by the brand’s trademark owner to open a store, and it mainly sells authorized products under the corresponding brand. Specialized stores allow merchants to operate two or more brands under the same Tmall International business category.

3. Analysis of Tmall International Entry Fees

The cost of settling in Tmall International mainly includes three parts: deposit, annual software service fee and software service fee rate. The deposit varies according to different categories. Generally, it is 150,000 yuan. For merchants whose products are sold to two or more countries and regions, the deposit is 300,000 yuan. The annual fee is divided into two levels: 30,000 yuan and 60,000 yuan according to different business categories. Merchants operating across categories will be charged according to the highest annual fee corresponding to the business category.

4. Conditions for entering Tmall International health products

Tmall International has strict conditions for the entry of health care products. First of all, the health care brands that enter must have physical stores overseas to ensure the quality and reliable source of the products. Merchants need to provide complete proof of purchase channels to prove the legality and authenticity of their products. Secondly, Tmall International has different requirements for different types of stores. For example, a store-type Tmall International flagship store needs to have at least 35 original trademarks overseas for one year.

5. Tmall International Service Provider Registration Rules

In order to ensure service quality and standardize operations, Tmall International has formulated a series of service provider reporting rules. After registration, service providers will enjoy exclusive services such as service provider special services, business opportunity recommendations, service provider rating system, and service provider growth training. The reporting steps include the store initiating a cooperation request, the service provider filling in the cooperation information, the store confirming, and the waiter’s approval.

6. Tmall International Shopping Credit Refund Rules

If the user needs a refund after purchasing the product, the purchase money can be refunded. The shopping credit will be automatically refunded when it expires in 365 days, and refunds without any reason are supported. After the user completes the payment using the repurchase activity, the Tmall International shopping gold obtained will be immediately credited to the account. If the customer refunds the money, they will get back the free Tmall International shopping credit. If the gifted Tmall International shopping credit has been used, it will be deducted from the refund (pro-rata).

To sum up, information such as Tmall Global entry rules, fees and shopping bonus refund rules are crucial for merchants. Merchants need to fully understand and prepare relevant qualifications and fees to successfully complete the entry process and provide high-quality goods and services in subsequent operations.