Tmall International Store Operation Strategy: From Revenue Revealing to Social Media Promotion

In the wave of cross-border e-commerce, Tmall International, as a leader in the Chinese market, has attracted many overseas brands to settle in. For merchants, the income of Tmall International stores has attracted much attention, and social media has become an important stage for promoting stores.

1. Revenue overview of Tmall International stores

The revenue of Tmall International stores is affected by many factors, including store size, product quality, operating costs, operating capabilities, etc. Although larger stores usually achieve higher revenue, smaller stores can also achieve considerable profits through precise market positioning and refined operations. It is worth noting that competition on the Tmall International platform is extremely fierce. If merchants want to stand out on the platform and obtain higher exposure and sales, they need to invest a lot of money and resources, including store decoration, product promotion, customer service, etc. Many aspects.

2. Use social media to promote your store

In the digital age, social media has become an important tool for Tmall International to operate and promote stores. The specific strategies are as follows:

1. Weibo and WeChat public accounts: Publish product news, promotional information, coupons, etc. to attract users’ attention.
2. Cooperate with KOL: Find opinion leaders related to the brand and use their fan base to increase brand exposure.
3. Community Marketing: Establish a product community, organize online activities regularly, and enhance user stickiness.
4. UGC (User Generated Content): Encourage users to share their experience and enhance word-of-mouth effect.
5. Offline activities: Hold new product launches, business meetings and other activities, and invite media, KOL and user experience.
6. Short video platform: Produce creative short videos to showcase product features and attract users’ attention.
7. Search engine marketing (SEM): Increase store visibility through search engine advertising.
8. Tmall internal resources: Participate in platform activities and use on-site advertising and other resources to promote stores.
9. E-commerce live broadcast: Invite celebrities, KOL, etc. to conduct live sales to enhance interactivity.

3. The trade-off between high investment and return

Merchants need to carefully consider the relationship between investment and return, conduct sufficient market research and risk assessment, understand the target market demand and competition, and formulate appropriate business strategies and promotion plans. At the same time, merchants need to continuously improve the quality of products and services to obtain higher returns.

4. The key to avoiding entrepreneurial failure

Choosing the right business methods and strategies is the key to avoiding entrepreneurial failure. Purchasing an existing store can save initial store opening costs and quickly acquire a customer base. In addition, merchants should also pay attention to market dynamics, adjust business strategies in a timely manner, and strengthen team building and employee training to improve overall operational capabilities.

Conclusion

Tmall international stores have different income situations. While pursuing high income, merchants need to weigh investment and return and formulate reasonable strategies. Through social media promotion, paying attention to market trends, and strengthening team building, we can effectively improve operating efficiency and achieve long-term stable development. I hope the above content will be helpful to Tmall International merchants.