Tmall Global entry conditions and fee analysis

As a bridge connecting domestic and foreign markets, Tmall Global provides a good platform for overseas brands to develop in the Chinese market. This article will comprehensively analyze Tmall Global’s entry conditions and fees to help merchants better understand the entry process and requirements.

1. Conditions for entering Tmall Global

1. Proof of physical store and purchase channel

The registered brands must have physical stores in overseas companies and provide complete proof of purchase channels to prove that the source of the products is legal and formal.

2. Brand requirements

The requirements for brands are also relatively high. For example, a store-type Tmall International flagship store needs to have at least 35 original trademarks overseas and have them for one year. If it is a well-known local brand, you also need to provide on-site photos and other supporting materials of the brand’s physical store.

3. Enterprise qualifications

The Tmall platform only accepts businesses from mainland China, and does not currently accept applications from individual businesses or non-mainland Chinese companies. This means that merchants need to have company qualifications, including business licenses and tax registration certificates.

4. Brand qualification

Merchants entering the Tmall flagship store must have a brand trademark, and the trademark must be a successfully registered word trademark, or have obtained a trademark acceptance notice issued by the State Trademark Administration (except for some categories of imported goods). Applications for purely graphic trademarks will not be accepted for the time being.

5. Service qualifications

Merchants also need to comply with the service standards of the Tmall platform, such as “Tmall” 7-day no-reason return and exchange, providing formal sales invoices, points activities, etc.

2. Tmall Global entry fee

1. Margin

The amount of the deposit is closely related to the type of store chosen by the merchant. Generally speaking, the deposit for a standard store is around RMB 100,000, while the deposit for a flagship store is relatively high, around RMB 300,000. The deposit amount varies depending on the category. Generally speaking, the deposit amount under normal circumstances is between RMB 150,000 and RMB 300,000.

2. Annual fee

According to different business categories, the annual fee is divided into two levels: RMB 30,000 and RMB 60,000. If a merchant operates across categories, the highest annual fee will be charged according to the category.

3. Technical service fee

Tmall will charge a technical service fee of 2% to 5% from each successful transaction as the operating expenses of the platform.

4. Other fees

In addition to the deposit and annual fee, merchants also need to consider other possible expenses, such as platform technology service fees, promotion fees, etc. These fees are determined according to the merchant’s business strategy and actual situation, and merchants can choose and invest according to their own needs and budget.

By understanding and complying with these entry conditions and fee requirements, merchants can better plan their business strategies and improve their brand image and sales. At the same time, merchants should continue to optimize products and services to meet consumer needs and expectations and win more market share and reputation.