Analysis of Wish store tag types and their importance

Foreign trade merchants who operate stores on the Wish platform must do corresponding promotion work, and in this process, the correct use of labels is particularly important. Appropriate labels can not only effectively increase product exposure, but also more accurately locate target customers. The following are several main categories of Wish store labels to help merchants improve the market competitiveness of their products.

1. Category words

Category words are usually divided into three levels. As the level goes up, the accuracy and specificity of the description also increase. The first-level category words directly describe the products sold by foreign trade merchants. For example, if a merchant sells “leather clothing”, you can directly use “leather clothing” as the label. The second-level category words are a supplement to the first-level words, for example, they can mark gender (men’s or women’s), or material (cow leather or sheepskin). The third-level category words provide a more detailed description to facilitate more accurate push on the Wish platform, such as “red cowhide leather clothing” or “black sheepskin leather clothing”.

2. Adjective

Adjective tags are primarily used to complement the style or style of a product. Such labels often reflect consumers’ personal preferences, such as “fashionable models” or “same models at brand counters.” Foreign trade merchants need to consider from the perspective of consumers to discover the characteristics that customers may value when choosing products.

3. Product attribute words

Product attribute words are mainly used to describe the design style and characteristics of the product. These labels help consumers quickly identify the styles they are interested in among many products. For example, sellers can use tags such as “retro British style” or “fresh pastoral style” to express the design concept of the product. Also, specific features about the product should be noted, such as “lace-ups” or “pumps,” or even the shape of the toe (such as square, round, or pointed).

4. Other tags

In addition to the above main types, merchants can also use some other tags, such as “simple and versatile” or “pearl bow lady shoes”. Although these words may appear less critical in the overall labeling system, they can still help enhance the uniqueness of the product and effectively mark specific situations (such as Valentine’s Day, dates, or company annual meetings), thereby attracting specific user groups.

In short, foreign trade merchants should carefully consider and use the above four tag types when writing Wish store tags. Through repeated deliberation and adjustment, merchants can select attention-grabbing tags to attract customers more effectively and increase transaction rates.