Analysis of countries with high return rates on Wish platform and common reasons for returns

As one of the cross-border e-commerce platforms, Wish’s return rate has always been a focus of sellers. Understanding which countries have higher return rates and the specific reasons for returns can help sellers better develop strategies to reduce return rates.

1. Which countries on Wish have the highest return rates?

According to current statistics, countries with high return rates include: Austria, Belgium, Denmark, Finland, France, Germany, the United Kingdom, Greece, Italy, the Netherlands, Norway, Spain, Sweden and Switzerland. It is worth noting that although return rates in these countries are relatively high, this does not mean that returns do not occur in other regions. The market is constantly changing, and returns may occur in any country. Therefore, sellers need to continue to pay attention to market dynamics and flexibly adjust strategies.

2. What are the reasons for returns on Wish platform?

1. Logistics reasons

Logistics issues are one of the important factors leading to returns. Especially during peak logistics periods, a large increase in order volume may cause transportation delays, which in turn affects consumers’ shopping experience and increases the probability of returns. In addition, for some special products (such as live products), improper operations during transportation may also trigger returns.

2. Product quality issues

Compared with other e-commerce platforms, Wish has less control over product quality, which results in the presence of some products on the platform that are of substandard quality. Sellers should ensure the quality of the goods they provide and avoid a large number of returns due to quality issues.

3. Consumer’s personal reasons

In order to improve user experience, the Wish platform provides a relatively loose return policy, which sometimes causes some consumers to abuse this policy and return goods frequently. In response to such situations, sellers need to handle it carefully to prevent damage to their interests.

4. Product description does not match

If the product received by the buyer is significantly different from the description on the website, the buyer is likely to choose to return the product. Therefore, it is important to display product information accurately and in detail.

5. Shipping time is too long

Whether it is slow delivery or delays in transit, customers will lose patience and eventually decide to return the product.

3. How to check the return status of Wish store?

Sellers can check the return details in the store through the following steps:

• Log in to the backend management system;
• Look for “All Products” under the “Products” tab;
• Find items with unusually high refund rates and analyze them in detail;

Through the above methods, sellers can not only discover the problem in time, but also take corresponding measures to effectively reduce the return rate.

To sum up, although the return rate in some countries is relatively high, if sellers can actively deal with various potential problems from multiple perspectives such as logistics management and product quality control, there is still a chance to maintain the return rate. at a lower level to avoid the risk of store closures.