Detailed explanation of Tmall International store types: comprehensive analysis and entry requirements
With the booming development of cross-border e-commerce, many overseas merchants have chosen to open stores on Tmall International, China’s leading cross-border e-commerce platform, to expand their markets. Understanding Tmall International store types and their related requirements is crucial for merchants to make wise decisions about entering. The following is a detailed analysis of different store types on Tmall International.
1. Brand flagship store: demonstrating brand power
A brand flagship store is a type of store designed specifically for private brands or brands directly authorized by the trademark owner. Such stores mainly display and sell products under the corresponding brands. If the brand is a group brand, they are allowed to sell products from multiple brands under the group. Merchants need to ensure that the products come directly from the brand trademark holder to maintain the legitimacy and authority of the brand.
2. Store-type flagship store: a new retail model that integrates online and offline operations
Shopping mall flagship stores are mainly established for brand trademark owners of offline supermarket chains, stores or online B2C websites. This store type integrates online and offline retail models, and the products sold must be traceable to the 35 types of trademark holders of the store brand and the trademark rights holders corresponding to the products. This innovative model promotes the development of new retail and provides consumers with a more convenient shopping experience.
3. Industry flagship store: one-stop shopping for multiple industry categories
Industry store-type flagship stores created for offline supermarket chains, stores or brand trademark owners in multiple industry categories, supporting merchants to sell products in multiple industries. If a merchant needs to sell products that are not branded in the industry to which they belong, they must provide a first-level authorization or first-level purchase certificate from the brand owner of the store. The platform will comprehensively evaluate various indicators such as store operations and services to ensure the quality of operations.
4. Specialty stores and specialized stores: focus and diversity coexist
Specialized stores refer to stores authorized by brand trademark owners and settled on Tmall International, which mainly sell authorized brand products. Specialized stores are allowed to sell two or more brands of goods under the same business category, providing merchants with a wider range of business options.
5. Galaxy Specialty Store: Innovative Practice of Consignment Sales Model
The Galaxy specialty store is a unique type of store on Tmall International. Its main business is the consignment of goods sold directly by Tmall International or brand flagship stores. This model is not restricted by business categories and is more flexible, making it easier for merchants to explore various sales opportunities.
Conclusion
To sum up, Tmall Global provides merchants with a variety of different store types to choose from, each of which has its own unique entry requirements and business model. Before deciding to move in, merchants should fully consider their own brand positioning, business strategy and market demand, and choose the most appropriate store type. At the same time, understand and follow the platform’s entry regulations to ensure the smooth operation and development of the store.