Detailed guide to Wish platform fines and appeal process

As a cross-border e-commerce platform, Wish is favored by many e-commerce entrepreneurs because of its low entry threshold. However, while enjoying the convenience, sellers must also strictly abide by the platform’s regulations, otherwise they may be fined for violating the rules. This article will introduce in detail several common fine situations and their appeal methods on the Wish platform.

Penalty situation

Penalty for product infringement

When the Wish platform discovers infringement of goods sold by a seller in the early stages of product review, it will usually impose a fine of US$1 on the seller and require the relevant products to be removed from the shelves. If a product has passed the initial review but is reviewed again due to modification of the theme image and is found to be infringing, the fine will be increased to US$100. In addition, for products that have been listed as hot-selling products but are found to be infringing during the sales process, in addition to fines, the platform will also recover all sales revenue from the product.

Penalty for late shipment

According to Wish’s regulations, sellers must complete delivery within 5 days after the order is generated, otherwise they will face penalties. Specifically, if the seller fails to confirm shipment within 168 hours (total product price plus shipping fee is less than $100) or within 336 hours (total price plus shipping cost is greater than or equal to $100) after the order is generated, the order amount will be fined 20% or $1 (whichever is greater) penalty.

Penalty for selling prohibited items

In order to protect consumer rights and maintain market order, Wish implements a ban on certain types of goods. Once a seller is found to be selling prohibited items, a $10 fine will be imposed immediately and the offending items will be removed. There are a wide range of prohibited goods, including but not limited to goods that infringe on intellectual property rights, contraband, recalled toys, goods with vague watermarks, etc.

Appeal Process

When a seller feels that they have been treated unfairly, they can take the following steps to appeal:

• Confirm whether there is a misjudgment: Carefully compare the reasons for the fine provided by the platform with the actual sales to determine whether there is a possibility of misjudgment.
• Prepare appeal materials: Collect all relevant supporting documents, such as product authorization letters, supplier stamp certificates, etc. If shipment is delayed due to force majeure factors, corresponding evidence should also be prepared.
• Writing a complaint letter: First draft the complaint content in Chinese, and then use translation software to convert it into English. Make sure the language is smooth and logical, and you can express your appeal concisely and clearly.
• Submit an appeal: Submit an appeal application through the official channels of the Wish platform (such as online customer service or email customer service).

Finally, in order to avoid unnecessary fines, sellers are advised to regularly review their product listings to ensure that they comply with the latest policy requirements of the Wish platform. At the same time, maintaining a good customer service attitude and actively solving after-sales problems will help improve the store’s credibility.