Wish Platform Operation Guide: Detailed explanation of brand university, inventory and shipping

1. Brand University: Helping merchants avoid infringement risks

The Brand University established on the Wish platform is an important resource to help merchants learn knowledge about intellectual property rights and infringing products. Through Brand University, merchants can learn about counterfeit policies, honest stores, brand authorization, common counterfeit brands and other related information. The way to enter Brand University is to click “Help” → “Brand University” menu in the upper right corner of the merchant backend to enter the Brand University page.

List of prohibited products

Brand University introduced in detail the basis for judging whether a product is a counterfeit, mainly including:

• Directly imitate or imply products with intellectual property rights.
• Identical or indistinguishable from other intellectual property owners’ brands.
• The image contains celebrities or well-known models, etc.

In addition, Wish also lists some banned brands, and merchants need to ensure that they are not selling unauthorized brand products.

Guidelines for legal and compliant product listings

Merchant can learn about Wish’s specific requirements for compliant products on this page.

2. Inventory and shipping: master core elements to increase sales

Product sales price

The product sales price refers to the final price of the product sold to customers on the Wish platform, including product cost, profit, Wish platform 15% commission and other major components. The calculation formula is as follows:

[ text{Product sales price} = frac{text{Product purchase cost}}{text{Current USD exchange rate}} + (100% – text{Profit margin} – text{Wish commission rate } – text{Collection fee}) ]

Inventory

Inventory refers to the inventory quantity of the product. The maximum value is 500,000. The inventory quantity exceeding this value will be automatically reduced. Merchants need to be careful not to blindly fill in too much inventory, and only round numbers can be filled in for inventory.

Shipping fee

Freight fee refers to the delivery cost of the product from the origin to the destination. The calculation formula is:

[ text{Product shipping fee} = frac{text{Logistics cost}}{text{Current USD exchange rate}} + (100% – text{Profit margin} – text{Wish commission rate} – text{Collection fee rate}) ]

Delivery time

Delivery time refers to the estimated time from when the customer places an order to receiving the goods. Merchants should fill in the form reasonably based on the actual situation to avoid affecting customer experience.

3. Merge products: optimize product list to improve efficiency

Merging products means merging other products of the same type into this product. Once the operation is completed, it cannot be revoked, and promotional (yellow diamond) products cannot be combined with other products.

4. Frequently Asked Questions for Wish Platform Sellers

• The product cannot be deleted after it is removed from the shelves.
• Sellers need to provide a true and valid waybill number.
• Uploaded images must comply with Wish’s regulations.
• Product price changes will trigger a re-review by the system.
• New products need to be reviewed after being uploaded.
• Improper sizing may result in returns or refunds.
• Messages from buyers’ sites do not necessarily constitute complaints.
• The labels of products under review can be modified.
• Different categories of goods can be sold in the same store.

5. Instructions for delivering packages to WishPost Smart Project Warehouse

• Package size and weight restrictions are based on product type and logistics channel.
• The maximum declared value of packages for Smart Selection items varies depending on the destination country.

Through the above information, merchants on the Wish platform can better understand how to operate legally and compliantly on the platform and improve operational efficiency.