Detailed explanation of image publishing rules and optimization strategies on Wish platform

Wish platform is a mobile cross-border e-commerce platform. For sellers, the requirements for publishing product pictures are very important, because this directly affects the first impression of the product on customers. This article will introduce in detail the rules for publishing images on the Wish platform and how to optimize existing product images so that sellers can fully understand and use them conveniently in future store operations.

Provisions for product main images

• On the Wish platform, the background of the main product image must be pure white, which helps to highlight the features of the product itself.
• The main image cannot be a drawing or illustration, nor can it include any accessories or props that are not actually included in the order.
• In addition, logos and watermarks cannot be included on the main image, but exceptions can be made if the product itself has a logo.
• It is important that the product takes up 85% of the image and is clearly visible.
• If you need to use models for display, you must use real models, not the mannequins commonly found in clothing stores. At the same time, the main product image cannot contain nudity.

Requirements for product auxiliary images

• Product auxiliary pictures can show different aspects of the product, application scenarios or highlight the features of the product. Sellers can add up to 8 auxiliary images to enrich product display.
• It is best to use a pure white background for secondary images, although it is not a big problem if it is not a pure white background.
• Similarly, logos and watermarks cannot be included on auxiliary images, but exceptions can be made if the product itself has a logo.
• The product must be clearly visible in the auxiliary pictures. If a model is used for display, the model cannot be in a sitting position, and it is best to be standing. Likewise, use live models rather than mannequins, and supplementary images cannot contain nudity.

Image size and format regulations

• Regarding the regulations on image size, if the length or width of any side of the image is greater than 1000 pixels, the image can have the “zoom function” magnification function. However, if the shortest side is less than 500 pixels, it will be directly rejected by the platform when uploading.
• As for image formats, the Wish platform can upload images in jpeg, tiff, gif and other formats. It is recommended to use jpeg format because this format has a faster upload speed.

Image optimization details

First image type

• Single large image (with or without background). This method is suitable for products that are smaller in size and can easily highlight the details of the product.
• Model pictures (street photography scenes or set scenes). This type of picture is suitable for clothing and other categories to show the actual effect.
• Multi-color splicing (multi-color or multi-angle picture splicing of the same product). This type of image is suitable for products with rich colors.
• Model + product image stitching. This type of image is suitable for products that need to show details and show how they will actually be worn.

Summarize data and optimize existing products and subsequent products

• By learning the above image processing methods, everyone can master the processing method of a single product and a single type of image. But in actual combat, we often choose to mix and use multiple methods for a product.
• By constantly exploring and uploading products to test which works best, you will find that each type of product has the most suitable first image processing method.

The importance of adding image comments

• Image comments can more intuitively display the characteristics, appearance and usage effects of the product, attract the user’s attention, and increase the user’s interest in the product.
• Through picture reviews, buyers can see other users’ real purchases and usage, better understand the quality and performance of the product, and make more informed purchasing decisions.
• Image reviews can help build trust among buyers in sellers. When other buyers share their buying experience and satisfaction in reviews, potential buyers feel more confident about purchasing the item.

Conclusion

It is very important for sellers to understand and abide by the image publishing rules of the Wish platform. Only by displaying pictures that comply with regulations can we leave a good first impression on customers and make them more willing to purchase products from our store. Therefore, sellers must keep these rules in mind and abide by them every time they list products. This will bring better operational results to our stores. At the same time, adding image comments is an important way to attract users’ attention, provide a real shopping experience, and enhance trust. Through simple operations, sellers can upload and add image comments on the order details page. To make your image reviews more impactful, you can use high-quality images, provide detailed descriptions, share real shopping experiences, and engage in positive interactions with buyers.