Analysis on the difficulty and prospects of opening a store on Wish cross-border e-commerce platform

To understand whether it is difficult to open a store on Wish, we must first understand what Wish is? Wish is a cross-border e-commerce platform suitable for young people to shop. It is famous for its unique push technology and mobile-first strategy. Opening a store on this platform is simpler and easier than other cross-border e-commerce platforms. You only need to pay a deposit and register the corresponding account to start operating the store, and the specific amount of the deposit depends on the seller’s investment.

With the gradual development of the e-commerce industry, more and more e-commerce friends choose to open stores on Wish. Its products are affordable and the authenticity of the products is guaranteed. This allows jewelry, clothing, smartphones and other products produced in China to be quickly delivered to all parts of the world through local delivery, and is deeply loved by sellers.

Thresholds and requirements for opening a Wish store

Many people are concerned about the difficulty and threshold of opening a Wish store. The following points outline the basic requirements for settling in Wish:

1. Product Authorization: Merchants need to ensure that the products they sell have legal production or distribution rights.

2. Physical products: Merchants should prepare product information that meets Wish standards, including clear and detailed product descriptions, pictures, prices and other information.

3. Fast and reliable logistics: Orders must be sent out within 1-5 days and delivered using a reputable logistics company, while providing customers with a valid logistics tracking number.

4. Customer Service: Merchants need to have the ability to process orders and respond to customer inquiries; if using the drop shipping model, they need to have the ability to ship goods on a large scale.

Information required to open a store

Depending on the type of merchant, the required registration materials will also vary:

• Mainland Company: Business license, tax registration certificate and legal person ID card (original scan or photo) are required.
• Hong Kong Company: You need to provide a business license (CR certificate and NC, share capital and founder page), tax registration certificate (Business Registration Certificate, Director/Legal Person).

Advantages and challenges of Wish platform

Advantages

1. Accurately target customers: This is one of the most outstanding advantages of Wish.
2. Easy to use: Even newbies can quickly master it.
3. Mobile dominance: More than 90% of orders come from mobile devices, showing huge development potential.

Challenge

Despite its many attractions, the Wish platform also faces some challenges:

• The product review cycle is longer, up to two months.
• Commission fees are high, and the logistics system needs to be improved. Currently, only independent shipments are supported.
• The product quality requirements are extremely strict, and any infringement will be severely punished.

In summary, although the Wish platform has certain challenges, its unique advantages and development potential make it the choice of many cross-border e-commerce merchants. As long as merchants have certain market analysis capabilities and practical experience, they can gradually develop and grow on this platform.