Key factors and optimization strategies that affect Wish store and product rankings

As a well-known cross-border e-commerce platform, Wish’s store ranking is crucial to merchants. This article aims to comprehensively analyze the key factors that affect Wish store rankings and their importance, and provide a series of optimization suggestions.

The importance of store ranking

Increased exposure opportunities

Merchants with high store rankings are more likely to attract consumers’ attention. When potential customers browse products on the Wish platform, they usually view the top-ranked stores first, which means these stores have more exposure opportunities. Therefore, merchants with high store rankings can more easily attract potential customers and increase clicks on their products.

Influence purchasing decisions

Store rankings are often related to factors such as sales volume, praise, and credibility. Under the same conditions, consumers are more likely to choose top-ranked stores because they generally believe that the products in these stores are more reliable and of higher quality. Therefore, merchants with high store rankings are more likely to facilitate purchasing decisions and increase sales.

Improve credibility and brand image

Highly ranked stores are often associated with good product quality and excellent customer service. When customers are satisfied with the goods and services, they will leave positive reviews and recommend them to relatives and friends, which not only increases the credibility of the merchant, but also helps attract more potential customers. Therefore, merchants with high store rankings are more likely to establish a good brand image.

Factors affecting store ranking

Sales

The sales volume of a store is one of the important factors affecting ranking. Stores with high sales volume usually perform better in the rankings. Merchants can increase sales by offering popular items, participating in promotions, and actively promoting them.

Popularity

Customer satisfaction and praise rates also have an impact on store rankings. Positive user reviews and high praise rates help improve store rankings. Merchants need to respond to customer inquiries and complaints in a timely manner and provide professional pre-sales and after-sales services to enhance customer satisfaction and trust.

Reputability

The credibility of the merchant and the customer complaint rate are also among the ranking factors. Stores with a good reputation are more likely to get higher rankings. Merchants need to provide high-quality goods, reduce return rates, and proactively resolve customer complaints to maintain credibility.

Store Rating

According to the average score of Wish stores, platinum stores are 4.5, ranked stores are 4.4, and non-ranked stores are 4.2. Generally speaking, 10% of the stores on the platform score no less than 4.5, and 25% of the stores score no less than 4.4. The average score of the store is the average score of the store in the last 30 days, which cannot be modified after customer evaluation. Therefore, sellers should try to avoid low scores in the store, strictly control product quality and logistics links, and carefully check product quality before shipping. At the same time, speed up order processing, and if the logistics is found to be unstable, change the logistics in time.

Refund performance

Highly ranked stores also perform significantly better in refund rates than unranked stores. The average refund rate for top-ranked stores is only about half of the average refund rate for non-top-ranked stores, especially platinum stores. The average refund rate is 1-2 percentage points lower than other ranked stores.

Logistics performance

The difference in logistics performance between the top-ranked stores and the bottom-ranked stores is also obvious, including key indicators such as restocking time and delayed delivery rate. The top-ranked stores are better than the stores that are not ranked high. For example, the average placement time for platinum stores with 90 points is about 16 days, the average placement time for top-ranking stores is no more than 20 days, and the average placement time for non-top-ranking stores is 21 days.

Popularity

The wish platform will rank products based on product sales. The more sales, the higher the store’s product ranking, so merchants must try their best to increase product sales.

Title keywords

Under normal circumstances, buyers will search for keywords to find products. If the keyword advantage is great, the ranking of the product can be greatly improved. It is recommended that when merchants set keywords, they can use keywords + selling point words + attribute words + other modifiers. Especially the selling point of the product is very important.

Recently launched products

When new products are launched, merchants can easily obtain new product traffic. Therefore, when the products are put on the shelves, the merchant’s products will be ranked higher, thus bringing more new product traffic to the merchant.

Online duration

The longer you are online every day, the better you can capture potential customers, thereby increasing sales and thus improving product rankings.

Effective tracking

Tracking customers who have made various minor errors and solving these problems can improve the merchant’s error rate, reduce errors, and achieve the effect of improving product rankings.

Real-time monitoring of push conversion rate

Monitor newly launched products in real time, especially products that have been on the shelves for three to seven days. New products are one of the important reasons that affect Wish product ranking rules.

Title description

Don’t deceive customers, otherwise they will distrust the merchant’s store. The title description, product description and pictures all need to be authentic and credible. In addition, product category classification must be accurate, and product attribute descriptions must be complete and accurate.

Price attractive

For the same product, the lower the price, the higher the sales. Therefore, price is one of the important factors affecting Wish product ranking rules.

Methods to improve store ranking

Optimize product information

Make sure product descriptions are accurate and detailed, and use high-quality images to showcase product features to attract more potential customers.

Provide quality customer service

Reply promptly to customer inquiries and complaints, provide professional pre-sales and after-sales services, and enhance customer satisfaction and trust.

Develop a reasonable price strategy

Set competitive prices based on market demand and costs, and participate in promotions to increase conversion rates.

Actively participate in platform activities

Participate in various promotional activities, advertising services and coupons on the Wish platform to increase your store’s exposure and attract more customers.

Follow market trends

Pay close attention to market dynamics and changes in consumer demand, and constantly update the product mix to adapt to market changes.

To sum up, Wish store ranking is an important indicator for comprehensively evaluating store performance, which affects the store’s exposure and competitiveness. Merchants can improve their store’s ranking on the Wish platform and achieve better sales performance and store development by optimizing product information, providing high-quality customer service, formulating reasonable price strategies, actively participating in platform activities, and paying attention to market trends.