Detailed explanation of Wish platform entry information and store integrity review mechanism

When opening a store on the cross-border e-commerce platform Wish, you not only need to know the information required to enter the store, but you should also be familiar with the platform’s series of operations to review the integrity of the store, as well as the types of products that are prohibited from being sold on the platform. The following is a detailed introduction.

Settlement information

Merchant Qualifications

• Mainland companies: Business license, tax registration certificate, legal person ID card (scan/photograph of the original).
• Hong Kong company: Business license (CR certificate and NC, share capital and founder page), tax registration certificate (business registration certificate, director/legal person).

Optional information

Suggested retail price (MSRP)

MSRP refers to the manufacturer’s suggested retail price, and the default unit is US dollars. It is recommended that merchants fill in the MSRP. The MSRP can be filled in freely, but it should not be lower than the product sales price, nor too high.

Brand

A brand is the brand or manufacturer name of a product. It is recommended to fill in if there is brand authorization, which will help customers identify brand products; if there is no brand authorization, it cannot be filled in, otherwise it will violate intellectual property rights and be judged as product infringement.

Universal Product Code (UPC)

UPC codes are 12-digit universal product codes used to track items in-store. Genuine UPC codes need to be purchased for a fee. Currently, Wish does not require UPC codes, and merchants can fill it in or not.

Store integrity review mechanism

Set strict entry threshold

On the wish platform, setting strict entry thresholds is the first step to ensure the integrity of the store. The platform should set up a series of review requirements to ensure that merchants have certain qualifications and strength to reduce the entry rate of unscrupulous merchants.

Establish a credit rating system

In order to better protect the rights and interests of consumers, the wish platform can establish a complete credit rating system. The system can evaluate the integrity of merchants based on multiple dimensions such as their business operations, customer reviews, and transaction dispute resolution.

Strengthen product quality supervision

As an honest store, product quality is crucial. The wish platform should establish a strict product quality supervision mechanism to ensure that the products sold by merchants meet quality standards and commitments.

Strengthen after-sales service guarantee

An honest store should have good after-sales service capabilities. The wish platform can require merchants to provide clear after-sales service policies, including returns, exchanges, repairs, etc.

Strengthen the penalty mechanism for violations

For those dishonest stores that violate platform rules and harm consumer rights, the wish platform should establish a strict penalty mechanism for violations.

Products prohibited from sale

The Wish platform strictly prohibits the sale of counterfeit products, including but not limited to products that directly imitate or copy a certain brand or logo, products that are similar to a certain brand or logo, products that have been modified to cover the brand or logo, and products that imitate brand designs and patterns. , products using celebrities or well-known models, etc.

In addition, the Wish platform also prohibits the sale of service products, virtual and digital products, physical or electronic gift cards, alcohol products, tobacco and other smokable products, lighters, hazardous chemicals, piercing guns and tattoos Guns, bicycle and motorcycle helmets, Drugs, medical drugs, drug paraphernalia, live animals, illegal animal products, plant seeds, human remains and body parts, pornographic or adult/sexual/nudity/obscene items, firearms and weapons, child safety seats, child chest harnesses, Recalled toys, exposed products, etc.