Wish store name suggestions: Create a unique and legal brand identity

For all sellers on the Wish platform, choosing a good name for their store is a critical task. A good store name not only helps enhance your brand image, but also helps you stand out in the fierce market competition. Here are a few suggestions on how to find an impressive name for your Wish store.

1. Simplicity

Why do we need short names? Because short names are easier for consumers to remember, they can blurt them out without thinking. When consumers see your store homepage, they don’t need to spend too much time remembering it. Although coming up with a name like this can be a bit difficult, here are some ways you can try:

• Try using different word combinations. Two words that rhyme make a lasting impression;
• Create a new word or combine old words. Although names like Tmall, Google, and JD.com have no clear practical meaning, they are very easy to identify;
• You can use words that have personal meaning. It could be the nickname of a significant other, the name of your pet, or your own name. A personalized name can distinguish your online store from other online stores and elevate it to an independent level.

2. Uniqueness

Before naming your online store, do a market research to find out what your direct competitors are named by, and then try naming your online store in different ways. The key to a name is to meet the following criteria: it should reflect the market positioning of your product, remind people of what you sell, and avoid names that are too similar to those of your competitors. For example, if you sell electronic technology products, the names used by your competitors may be related to words such as “electronics”, “technology” or “future”, so we should avoid using names similar to these words.

3. Legality

Never be prosecuted or even jailed because of your name. Make sure you can legally use the business name you propose. You can check with the U.S. Patent and Trademark Office to see if your online store name can be used. The USPTO has a free database for you to check. Although a bit troublesome, such preparation is worth your time and effort to avoid future disputes. In Canada, you can check whether your name can be legally used on the Canadian Intellectual Property Office’s website.

In summary, what if a Wish seller always fails to pass the test when registering a store name? It may be due to the neglect of “simplicity”, “uniqueness” and “legitimacy” in the name rules. When formulating a Wish store name, you should focus on these three aspects and try to be as different from your competitors’ store names as possible.