Comprehensive analysis of the advantages and disadvantages of opening a store on Wish

In the cross-border e-commerce industry, the Wish platform has attracted a large number of sellers due to its easy-to-use features. However, Wish is not perfect. In addition to its advantages, there are also many disadvantages in its operation. In order to help sellers understand Wish more comprehensively, this article will comprehensively analyze the advantages and disadvantages of opening a Wish store.

Advantages for Wish sellers

1. Easy to operate
   The Wish platform is relatively simple to set up and operate, and even novice sellers can get started quickly. This is due to the good integration of its operation process and ERP system, which greatly reduces the technical threshold.

2. Easy to get orders
   Sellers who have newly opened a store can obtain orders in a short period of time. Usually, they can place orders for about 5 new products within three days after opening the store, which effectively increases the confidence of sellers.

3. Efficient shipping process
   The delivery period set by Wish is within five days. Even if small sellers purchase goods through the 1688 platform, the timeliness of their delivery is relatively high and can usually be completed within 2-3 days.

Disadvantages of Wish sellers

1. Strong platform policies
   The Wish platform is relatively strict in terms of management and monitoring, and sellers may be fined if they violate the regulations. These violations often include selling infringing products and failing to fulfill delivery obligations on time. Sellers will face severe consequences if platform rules are not followed carefully.

2. The platform is biased toward customers
   In terms of refund processing, the Wish platform tends to support customer requests, which may cause sellers to face frequent refunds and losses.

3. Financial Pressure
   As platform rules continue to change, financial pressure is increasing. Sellers need to pay for goods in advance, and it takes up to 90 days for customers to confirm receipt of goods, which makes cash flow difficult.

4. High return rate
   If a customer is not satisfied with the item they receive, they may request a full refund, resulting in a loss of much-needed resources and money. Including return rates when calculating product prices is also a make-up strategy.

Conclusion

It is very important for sellers to understand the advantages and disadvantages of the Wish platform. Before deciding whether to choose Wish as a cross-border e-commerce platform, sellers should carefully consider these factors in order to make an informed decision. Through a comprehensive understanding of the Wish platform, cross-border e-commerce sellers can better formulate operational strategies and avoid potential risks.