Wish FBW certified overseas warehouse: advantages and application guide

Wish’s FBW (Fulfilled By Wish) project provides sellers with many conveniences, especially the overseas warehouse service certified by FBW, which can not only increase the exposure of products, but also simplify the logistics process and improve customer satisfaction. This article aims to comprehensively introduce the advantages of FBW certified overseas warehouses and the detailed application steps.

Advantages of FBW certified overseas warehouses

FBW certified overseas warehouse is a form of overseas warehouse that Wish cooperates with a third-party overseas warehouse company and has passed the certification. Compared with other types of overseas warehouses, FBW certified overseas warehouses have the following significant advantages:

• Multiple opportunities to participate in Wish Express: Even if a seller’s account has been kicked out of the Wish Express program five times, there is still an opportunity to rejoin through the FBW program.
• Increase traffic: Products that join the FBW project can get 3 times or more traffic than ordinary products.
• Fast access to Wish Express: Waives the review waiting period for traditional Wish Express projects, allowing products to join the project faster.
• Improving capital turnover efficiency: The operating expenses and last-mile freight in FBW-certified overseas warehouses are directly deducted from the Wish seller’s account, which contributes to the efficient use of funds.
• Logistics Disclaimer Guarantee: Delivery delays due to logistics reasons will not affect the status of the seller’s products in Wish Express.
• Tax Advantages: For FBW-EU, the Estonian warehouse is a bonded warehouse, making it easier to enter and exit goods; in addition, European VAT tax issues are borne by consumers, reducing the burden on sellers.

How to apply for FBW certified overseas warehouse

Step 1: Obtain the right to use FBW

The application process varies by region. Here we take FBW-US as an example:

• First, determine your intention to use the FBW-US service and provide Wish with the necessary information, such as merchant ID, etc.
• For corporate accounts, a copy of the business license and English version of W-8BEN-E tax form are required; for personal accounts, proof of identity and W-8BEN tax form are required.
• Completely fill in the FBW application form and submit it via email to the designated address.

The application process for FBW-EU is similar, but specific requirements may be adjusted.

Step 2: Pass product review

Log in to the Wish merchant platform, select the corresponding overseas warehouse option under the FBW function, and select products that meet the requirements from the products on the shelves.

Step 3: Create an overseas warehouse distribution plan

When creating a delivery plan in the Wish backend, you need to specify the FBW location and its overseas warehouse, and select the appropriate SKU and inventory quantity.

Step 4: Ship products to FBW overseas warehouse

After completing the above preparations, the seller needs to deliver the selected products to the designated FBW warehouse and update the logistics tracking information through the platform.

Step 5: Resolve potential inventory issues

After the FBW warehouse receives the goods, the seller can monitor the inventory status on the platform to ensure that the goods are in a sellable state.

Step 6: Automatically become a Wish Express product

As long as there is sufficient inventory in the FBW-US warehouse, the relevant products will be automatically marked as Wish Express products and enjoy corresponding privileges.

Through the above steps, sellers can not only easily manage their international business, but also make full use of various preferential policies on the Wish platform to enhance their competitiveness.