How to effectively carry out Product Boost promotion activities on Wish?
Product Boost is a traffic promotion tool launched by Wish in 2017. It aims to increase the exposure of products by combining Wish merchant data and background algorithms. This tool is based on the promotion cost of a single product and relies on product-related search keywords for traffic bidding. For start-up stores, using Product Boost is an effective way to increase traffic.
Required preparations
Before you start using Product Boost, you need to prepare the following information:
- Product keywords
- Bidding settings
- Budget configuration
Operation steps
1. Create an event
After logging in to the backend, click “Product Boost” and select “Create Activity” to set up.
2. Set event name
Set an easily identifiable event name in the Event Settings area. Each activity has a unique activity ID that can be looked up by the link address.
3. Set event time
Select the start and end time of the activity, and also set up a recurring update function to ensure that the promotion continues to achieve the best results.
4. Add product ID, keywords and bid
In this step, you need to add the products you want to participate in Product Boost. Only one product ID can be entered per line, and a maximum of 200 product IDs can be submitted. Use commas to separate product-related keywords. Each product must provide at least one keyword, but no more than 30. Bidding refers to the fee paid for every 1,000 traffic of the active product, and the minimum bid is $0.3/1,000 traffic.
5. Set a budget
In the “Amount for this promotion” field, enter the maximum amount you are willing to allocate. Make sure you click “Save” to submit your campaign so that your campaign stays within your set budget.
Through the above steps, you can effectively use the Product Boost tool to bring more traffic to your products and increase exposure.